I need to read this again in more depth, but I disagree with the overall sentiment. This post focuses almost exclusively on social media, something that gets us to perform in certain ways for the benefit of advertisers.
We can and should demand privacy in online spaces. What we’ve got is a temporary, sub-optimal arrangement. Instead of saying something as important as privacy has ‘gone forever’ we should have the imagination and confidence to re-imagine what a privacy-respecting digital realm looks like.