It's difficult not to say "I told you so" when things play out exactly as predicted. Four years ago, when Donald Trump was sworn in as the 45th President of the USA, many had ominous forebodings.
Donald Trump’s inaugural address was a declaration of war on everything represented by these choreographed civilities. President Trump – it’s time to begin to get used to those jarringly ill-fitting words – did not conjure a deathless phrase for the day. His words will not lodge in the brain in any of the various uplifting ways that the likes of Lincoln, Roosevelt, Kennedy or Reagan once achieved. But the new president’s message could not have been clearer. He came to shatter the veneer of unity and continuity represented by the peaceful handover. And he may have succeeded. In 1933, Roosevelt challenged the world to overcome fear. In 2017, Mr Trump told the world to be very afraid.The Guardian view on Donald Trump’s inauguration: a declaration of political war (January 2017)
He was all bluster, we were told. That it was rhetoric and would never be followed up with action.
Leaders are judged by their first 100 days in office. Wikipedia has a page outlining what Trump did during his, including things that, looking back from the vantage point of 2021, seem like warning shots: rolling back gun control legislation, stoking fears around voter fraud, cracking down on illegal immigration, freezing federal job hiring (except military), and engaging in tax reform to the benefit of the rich.
As a History teacher, it always struck me as odd that Adolf Hitler, a man born in Austria with brown hair, managed to lead a fascist party that extolled the virtues of being German and having blond hair. These days, I'm equally baffled that some of the richest people in our society — Donald Trump, Nigel Farage, Jacob Rees-Mogg — can pass themselves off as 'anti-elite'.
Much of their ability to do so is by creating an alternative reality with the aid of social networks like Facebook, Twitter, and YouTube. These replace traditional gatekeepers to information with algorithms tweaked for engagement, attention, and profit.
As we know, whipping up hatred and peddling conspiracy theories puts these algorithms into overdrive, and ensure those who agree with the content see what's shared. But this approach also reaches those who don't agree with it, by virtue of people seeking to reject and push back on it. Meanwhile, of course, the platforms rake in $$$ from advertisers.
I get the feeling that there are a great number of people who do not understand the way the world works in 2021. I am probably one of them. In fact, given how much control we've given to algorithms in recent years, perhaps no-one truly understands.
One thing for sure, though, is that banning Donald Trump from Facebook and Instagram indefinitely is too little, too late. These platforms, among with others, downplayed his and other 'alt-right' hate speech for fear of being penalised.
Pandora's Box is open. Those who realise that everything is a construct and theory-laden will control those who don't. The latter will be reduced to merely wandering around an alternative reality, like protesters in Statuary Hall, waiting to be told what to do next.
Quotation-as-title by F.H. Bradley
I can't think of a worse company than Facebook than to be creating a IRL surveillance panopticon. But, I have to say, it's entirely on-brand.
On Wednesday, the company announced a plan to map the entire world, beyond street view. The company is launching a set of glasses that contains cameras, microphones, and other sensors to build a constantly updating map of the world in an effort called Project Aria. That map will include the inside of buildings and homes and all the objects inside of them. It’s Google Street View, but for your entire life.Dave Gershgorn, Facebook’s Project Aria Is Google Maps — For Your Entire Life (OneZero)
We're like slowly-boiling frogs with this stuff. Everything seems fine. Until it's not.
The company insists any faces and license plates captured by Aria glasses wearers will be anonymized. But that won’t protect the data from Facebook itself. Ostensibly, Facebook will possess a live map of your home, pictures of your loved ones, pictures of any sensitive documents or communications you might be looking at with the glasses on, passwords — literally your entire life. The employees and contractors who have agreed to wear the research glasses are already trusting the company with this data.Dave Gershgorn, Facebook’s Project Aria Is Google Maps — For Your Entire Life (OneZero)
With Amazon cosying up to police departments in the US with its Ring cameras, we really are hurtling towards surveillance states in the West.
Who has access to see the data from this live 3D map, and what, precisely, constitutes private versus public data? And who makes that determination? Faces might be blurred, but people can be easily identified without their faces. What happens if law enforcement wants to subpoena a day’s worth of Facebook’s LiveMap? Might Facebook ever build a feature to try to, say, automatically detect domestic violence, and if so, what would it do if it detected it?Dave Gershgorn, Facebook’s Project Aria Is Google Maps — For Your Entire Life (OneZero)
Judges already requisition Fitbit data to solve crimes. No matter what Facebook say are their intentions around Project Aria, this data will end up in the hands of law enforcement, too.
More details on Project Aria:
People often ask me about my stance on Facebook products. They can understand that I don't use Facebook itself, but what about Instagram? And surely I use WhatsApp? Nope.
Given that I don't usually have a single place to point people who want to read about the problems with WhatsApp, I thought I'd create one.
WhatsApp is a messaging app that was acquired by Facebook for the eye-watering amount of $19 billion in 2014. Interestingly, a BuzzFeed News article from 2018 cites documents confidential documents from the time leading up to the acquisition that were acquired by the UK's Department for Culture, Media, and Sport. They show the threat WhatsApp posed to Facebook at the time.
As you can see from the above chart, Facebook executives were shown in 2013 that WhatsApp (8.6% reach) was growing rapidly and posed a huge threat to Facebook Messenger (13.7% reach).
So Facebook bought WhatsApp. But what did they buy? If, as we're led to believe, WhatsApp is 'end-to-end encrypted' then Facebook don't have access to the messages of users. So what's so valuable?
Brian Acton, one of the founders of WhatsApp (and a man who got very rich through its sale) has gone on record saying that he feels like he sold his users' privacy to Facebook.
Facebook, Acton says, had decided to pursue two ways of making money from WhatsApp. First, by showing targeted ads in WhatsApp’s new Status feature, which Acton felt broke a social compact with its users. “Targeted advertising is what makes me unhappy,” he says. His motto at WhatsApp had been “No ads, no games, no gimmicks”—a direct contrast with a parent company that derived 98% of its revenue from advertising. Another motto had been “Take the time to get it right,” a stark contrast to “Move fast and break things.”
Facebook also wanted to sell businesses tools to chat with WhatsApp users. Once businesses were on board, Facebook hoped to sell them analytics tools, too. The challenge was WhatsApp’s watertight end-to-end encryption, which stopped both WhatsApp and Facebook from reading messages. While Facebook didn’t plan to break the encryption, Acton says, its managers did question and “probe” ways to offer businesses analytical insights on WhatsApp users in an encrypted environment.Parmy Olson (Forbes)
The other way Facebook wanted to make money was to sell tools to businesses allowing them to chat with WhatsApp users. These tools would also give "analytical insights" on how users interacted with WhatsApp.
Facebook was allowed to acquire WhatsApp (and Instagram) despite fears around monopolistic practices. This was because they made a promise not to combine data from various platforms. But, guess what happened next?
In 2014, Facebook bought WhatsApp for $19b, and promised users that it wouldn't harvest their data and mix it with the surveillance troves it got from Facebook and Instagram. It lied. Years later, Facebook mixes data from all of its properties, mining it for data that ultimately helps advertisers, political campaigns and fraudsters find prospects for whatever they're peddling. Today, Facebook is in the process of acquiring Giphy, and while Giphy currently doesn’t track users when they embed GIFs in messages, Facebook could start doing that anytime.Cory Doctorow (EFF)
All of this creates a profile. So yes, because of end-ot-end encryption, Facebook might not know the exact details of your messages. But they know that you've started messaging a particular user account around midnight every night. They know that you've started interacting with a bunch of stuff around anxiety. They know how the people you message most tend to vote.
Do I have to connect the dots here? This is a company that sells targeted adverts, the kind of adverts that can influence the outcome of elections. Of course, Facebook will never admit that its platforms are the problem, it's always the responsibility of the user to be 'vigilant'.
So you might think that you're just messaging your friend or colleague on a platform that 'everyone' uses. But your decision to go with the flow has consequences. It has implications for democracy. It has implications on creating a de facto monopoly for our digital information. And it has implications around the dissemination of false information.
The features that would later allow WhatsApp to become a conduit for conspiracy theory and political conflict were ones never integral to SMS, and have more in common with email: the creation of groups and the ability to forward messages. The ability to forward messages from one group to another – recently limited in response to Covid-19-related misinformation – makes for a potent informational weapon. Groups were initially limited in size to 100 people, but this was later increased to 256. That’s small enough to feel exclusive, but if 256 people forward a message on to another 256 people, 65,536 will have received it.
A communication medium that connects groups of up to 256 people, without any public visibility, operating via the phones in their pockets, is by its very nature, well-suited to supporting secrecy. Obviously not every group chat counts as a “conspiracy”. But it makes the question of how society coheres, who is associated with whom, into a matter of speculation – something that involves a trace of conspiracy theory. In that sense, WhatsApp is not just a channel for the circulation of conspiracy theories, but offers content for them as well. The medium is the message.William Davies (The Guardian)
I cannot control the decisions others make, nor have I forced my opinions on my two children, who (despite my warnings) both use WhatsApp to message their friends. But, for me, the risk to myself and society of using WhatsApp is not one I'm happy with taking.
Just don't say I didn't warn you.
Header image by Rachit Tank