This article is the standard way of reporting Meta’s announcement that, to comply with a new EU ruling, they will allow users to pay not to be shown adverts. It’s likely that only privacy-minded and better-off people are likely to do so, given the size of the charge.
What isn’t mentioned in this type of article, but which TechCrunch helpfully notes, is that the issue is really about tracking. By introducing a charge, Meta hopes that they can gain legitimate consent for users to be tracked so as to avoid a monthly fee.
Meta is responding to "evolving European regulations" by introducing a premium subscription option for Facebook and Instagram from Nov. 1.
Anyone over the age of 18 who resides in the European Union (EU), European Economic Area (EEA), or Switzerland will be able to pay a monthly subscription in order to stop seeing ads. Meta states that “while people are subscribed, their information will not be used for ads.”
Subscribing via the web costs around $10.50 per month, but subscribing on an Android or iOS device pushes the cost up to almost $14 per month. The difference in price is down to the commission Apple and Google charge for in-app payments.
The monthly charge covers all linked accounts in a user’s Accounts Center. However, that only applies until March 1 next year. After that, an extra $6 per month will be payable for each additional account listed in a user’s Accounts Center. That extra charge increases to $8.50 per month on Android and iOS.