Perhaps switch to another search engine?

    I use a lot of Google products. I’m typing this on a laptop on which I’ve installed ChromeOS Flex, I use Google Workspace at work, I’ve got a Google Assistant device in every room of our house, and now even my car has an infotainment system with it built in.

    But I do take some precautions. I don’t use Google Search. I turn off my web history, watching history on YouTube, opt out of personalisation, and encrypt my Chrome browser sync with a password.

    This article doesn’t surprise me, because Google’s core business is advertising. It’s still creepy though.

    There have long been suspicions that the search giant manipulates ad prices, and now it’s clear that Google treats consumers with the same disdain. The “10 blue links,” or organic results, which Google has always claimed to be sacrosanct, are just another vector for Google greediness, camouflaged in the company’s kindergarten colors.

    Google likely alters queries billions of times a day in trillions of different variations. Here’s how it works. Say you search for “children’s clothing.” Google converts it, without your knowledge, to a search for “NIKOLAI-brand kidswear,” making a behind-the-scenes substitution of your actual query with a different query that just happens to generate more money for the company, and will generate results you weren’t searching for at all. It’s not possible for you to opt out of the substitution. If you don’t get the results you want, and you try to refine your query, you are wasting your time. This is a twisted shopping mall you can’t escape.

    Why would Google want to do this? First, the generated results to the latter query are more likely to be shopping-oriented, triggering your subsequent behavior much like the candy display at a grocery store’s checkout. Second, that latter query will automatically generate the keyword ads placed on the search engine results page by stores like TJ Maxx, which pay Google every time you click on them. In short, it’s a guaranteed way to line Google’s pockets.

    Source: How Google Alters Search Queries to Get at Your Wallet | WIRED

    The declining relevance of Google search

    I can’t remember the last time I searched Google. It’s been around six years since I used DuckDuckGo as my main search engine. Which is weird, because people use ‘google’ for searching the web as they do ‘hoover’ for vacuuming cleaning.

    This article explores Google’s history and its impact on SEO, content creation. it’s written by Ryan Broderick, author of Garbage Day, a newsletter to which I subscribe. He charts the rise of alternative platforms like Meta’s Facebook, Instagram, and TikTok, and suggests that Google’s era of influence may be waning.

    There is a growing chorus of complaints that Google is not as accurate, as competent, as dedicated to search as it once was. The rise of massive closed algorithmic social networks like Meta’s Facebook and Instagram began eating the web in the 2010s. More recently, there’s been a shift to entertainment-based video feeds like TikTok — which is now being used as a primary search engine by a new generation of internet users.

    For two decades, Google Search was the largely invisible force that determined the ebb and flow of online content. Now, for the first time since Google’s launch, a world without it at the center actually seems possible. We’re clearly at the end of one era and at the threshold of another. But to understand where we’re headed, we have to look back at how it all started.

    […]

    Twenty-five years ago, at the dawn of a different internet age, another search engine began to struggle with similar issues. It was considered the top of the heap, praised for its sophisticated technology, and then suddenly faced an existential threat. A young company created a new way of finding content.

    Instead of trying to make its core product better, fixing the issues its users had, the company, instead, became more of a portal, weighted down by bloated services that worked less and less well. The company’s CEO admitted in 2002 that it “tried to become a portal too late in the game, and lost focus” and told Wired at the time that it was going to try and double back and focus on search again. But it never regained the lead.

    That company was AltaVista.

    Source: How Google made the world go viral | The Verge

    Bad Bard

    Google is obviously a little freaked-out by tools such as ChatGPT and their potentially ability to destroy large sections of their search business. However, it seems like they didn’t do even the most cursory checks of the promotional material they put out as part of the hurried launch for ‘Bard’.

    This, of course, is our future: ‘truthy’ systems leading individuals, groups, and civilizations down the wrong path. I’m not optimistic about our future.

    Google Bard screenshot

    In the advertisement, Bard is given the prompt: "What new discoveries from the James Webb Space Telescope (JWST) can I tell my 9-year old about?"

    Bard responds with a number of answers, including one suggesting the JWST was used to take the very first pictures of a planet outside the Earth’s solar system, or exoplanets. This is inaccurate.

    Source: Google AI chatbot Bard offers inaccurate information in company ad | Reuters

    Google Stadia as pandemic fever dream

    I think the comment at the end of this article about people being wary of Stadia because Google tends to shut down services is spot-on. I really liked Stadia, and bought five controllers which I either used within our family or gifted.

    During the pandemic, I completed Sniper Elite 4 and all of the DLCs via Stadia. I bought FIFA 22 and Cyberpunk 2077 at full-price as I crossed my fingers behind my back hoping the service would survive.

    Ultimately, being refunded for hardware purchases and games I bought is a win-win situation for me. I cancelled my Stadia Pro account earlier this year, dabbling first with Xbox Game Cloud via a Razer Kishi, then upgrading my PlayStation Plus account on the PS5, and more recently investing in a Steam Deck.

    The good news is that the true Armageddon situation for Stadia customers is not happening. Google is issuing refunds, which will save dedicated Stadia players from potentially losing hundreds of dollars in unplayable games. The post says: "We will be refunding all Stadia hardware purchases made through the Google Store, and all game and add-on content purchases made through the Stadia store." That notably excludes payments to the "Stadia Pro" subscription service, and you won't get hardware refunds from non-Google Store purchases, but that's a pretty good deal. Existing Pro users will be able to play, free of charge, from now until the shutdown date. The controllers are still useful as wired USB controllers, and a campaign is already starting to get Google to unlock the Bluetooth connection.

    […]

    Google Stadia never lived up to its initial promise. The service, which ran a game in the cloud and sent each individual frame of video down to your computer or phone, was pitched as a gaming platform that would benefit from Google’s worldwide scale and streaming expertise. While it was a trailblazing service, competitors quickly popped up with better scale, better hardware, better relationships with developers, and better games. The service didn’t take off immediately and reportedly undershot Google’s estimates by “hundreds of thousands” of users. Google then quickly defunded the division, involving the high-profile closure of its in-house development studio before it could make a single game.

    […]

    Google’s damaged reputation made the death of Stadia a self-fulfilling prophecy. No one buys Stadia games because they assume the service will be shut down, and Stadia is forced to shut down because no one buys games from it.

    Source: Google kills Stadia, will refund game purchases | Ars Technica

    Chromebooks banned in Danish schools

    Slowly, and then all at once is how a ‘splinternet’ happens. I’m seeing more and more cases of the EU standing up to so-called Big Tech companies like Google over data processing agreements.

    In this case, it’s Denmark’s data protection agency, but I should imagine other European countries might follow suit. There’ll be an uproar, though, because data security and sovereignty aside, Google absolutely nailed it with that operating system.

    Denmark is effectively banning Google’s services in schools, after officials in the municipality of Helsingør were last year ordered to carry out a risk assessment around the processing of personal data by Google.

    In a verdict published last week, Denmark’s data protection agency, Datatilsynet, revealed that data processing involving students using Google’s cloud-based Workspace software suite — which includes Gmail, Google Docs, Calendar and Google Drive — “does not meet the requirements” of the European Union’s GDPR data privacy regulations.

    Specifically, the authority found that the data processor agreement — or Google’s terms and conditions — seemingly allow for data to be transferred to other countries for the purpose of providing support, even though the data is ordinarily stored in one of Google’s EU data centers.

    Source: Denmark bans Chromebooks and Google Workspace in schools over data transfer risks | TechCrunch

    Chrome OS Flex

    About 18 months ago, Google acquired Neverware, a company who took the open source version of Chrome OS and customised it for the schools market.

    The new version of Chrome OS, called ‘Flex’, can be installed on pretty much any device and also includes Linux containers. Interesting!

    Google is positioning Chrome OS Flex as an answer to old Mac and Windows PCs that might not be able to handle the latest version of their native OS and/or that might not be owned by folks with budgets to replace the devices. Rather than buying new hardware, consumers or IT departments could install the latest version of Chrome OS Flex.
    Source: Google turns old Macs, PCs into Chromebooks with Chrome OS Flex | Ars Technica

    Big Tech companies may change their names but they will not voluntarily change their economics

    I based a good deal of Truth, Lies, and Digital Fluency, a talk I gave in NYC in December 2019, on the work of Shoshana Zuboff. Writing in The New York Times, she starts to get a bit more practical as to what we do about surveillance capitalism.

    As Zuboff points out, Big Tech didn’t set out to cause the harms it has any more than fossil fuel companies set out to destroy the earth. The problem is that they are following economic incentives. They’ve found a metaphorical goldmine in hoovering up and selling personal data to advertisers.

    Legislating for that core issue looks like it could be more fruitful in terms of long-term consequences. Other calls like “breaking up Big Tech” are the equivalent of rearranging the deckchairs on the Titanic.

    Democratic societies riven by economic inequality, climate crisis, social exclusion, racism, public health emergency, and weakened institutions have a long climb toward healing. We can’t fix all our problems at once, but we won’t fix any of them, ever, unless we reclaim the sanctity of information integrity and trustworthy communications. The abdication of our information and communication spaces to surveillance capitalism has become the meta-crisis of every republic, because it obstructs solutions to all other crises.

    […]

    We can’t rid ourselves of later-stage social harms unless we outlaw their foundational economic causes. This means we move beyond the current focus on downstream issues such as content moderation and policing illegal content. Such “remedies” only treat the symptoms without challenging the illegitimacy of the human data extraction that funds private control over society’s information spaces. Similarly, structural solutions like “breaking up” the tech giants may be valuable in some cases, but they will not affect the underlying economic operations of surveillance capitalism.

    Instead, discussions about regulating big tech should focus on the bedrock of surveillance economics: the secret extraction of human data from realms of life once called “private.” Remedies that focus on regulating extraction are content neutral. They do not threaten freedom of expression. Instead, they liberate social discourse and information flows from the “artificial selection” of profit-maximizing commercial operations that favor information corruption over integrity. They restore the sanctity of social communications and individual expression.

    No secret extraction means no illegitimate concentrations of knowledge about people. No concentrations of knowledge means no targeting algorithms. No targeting means that corporations can no longer control and curate information flows and social speech or shape human behavior to favor their interests. Regulating extraction would eliminate the surveillance dividend and with it the financial incentives for surveillance.

    Source: You Are the Object of Facebook’s Secret Extraction Operation | The New York Times

    Internal Google comics

    I discovered these comics, made over several years by someone who worked at Google, via Hacker News. The one below I thought was a fantastic roast of the kind of 'leadership' I've seen at a few organisations.

    Source: Goomics

    No more simplified URLs in Chrome

    On balance, I’m pleased that this ‘experiment’ is being put to rest. Although I’m for simplifying needlessly-complex aspects of the web, my previous work on web literacy would suggest that there’s a certain amount of knowledge and understanding people need to be able to have to read, write, and participate on the web effectively. Example of domain showing instead of full URL

    At the time, Google said that the reason for running the experiment was that showing full URLs makes it harder for non-technical users to distinguish between legitimate and malicious (phishing) sites, many of which use complicated and long URLs in attempts to confuse users.

    Showing only the domain name was considered a good way to remove the extra chaff from a complex URL and only leave the core domain visible in the URL bar.

    If users wanted to view the full link, they could click or hover the Chrome address bar to reveal the rest of the page URL.

    However, despite its good intentions, the experiment never sat well, with both security experts and end-users alike, who often complained about it when Google silently enabled it on some browsers to gather usage statistics.

    Source: Google abandons experiment to show simplified domain URLs in Chrome | The Record

    One can acquire anything in solitude except character

    https://www.youtube.com/watch?v=OT40Rmjwd-Q
    How to Be at Home (2020)

    🌐 The Metaverse is coming — "Over the course of 2021, the Metaverse will experience widespread use, and start to become a human co-experience utility. People will meet in virtual worlds not just to play a game, but also to check out a new movie trailer or laugh at user-generated videos. Education will move from learning to code online to learning core sciences with physics or biology simulations and ultimately becoming an immersive environment where classrooms are organised within it."

    🐠 Hallucinogenic fish — "A few reporters have eaten the dream fish and described their strange effects. The most famous user is Joe Roberts, a photographer for the National Geographic magazine. He broiled the dream fish in 1960. After eating the delicacy, he experienced intense hallucinations with a science-fiction theme that included futuristic vehicles, images of space exploration, and monuments marking humanity's first trips into space."

    Hundreds of Google Employees Unionize, Culminating Years of Activism — "The union’s creation is highly unusual for the tech industry, which has long resisted efforts to organize its largely white-collar work force. It follows increasing demands by employees at Google for policy overhauls on pay, harassment and ethics, and is likely to escalate tensions with top leadership."

    🍌 The Banana Trick and Other Acts of Self-Checkout Thievery — "Perhaps it’s not surprising that some people steal from machines more readily than from human cashiers. “Anyone who pays for more than half of their stuff in self checkout is a total moron,” reads one of the more militant comments in a Reddit discussion on the subject."


    Quotation-as-title by Stendhal.

    A world without apps?

    Steve Jobs standing next to a huge screen that shows the original iPhone. The words on the screen read "Your life in your pocket. The ultimate digital device."

    When Steve Jobs demonstrated the iPhone in 2007, he didn't show off the App Store. That's because it didn't exist.

    The full Safari engine is inside of iPhone. And so, you can write amazing Web 2.0 and Ajax apps that look exactly and behave exactly like apps on the iPhone. And these apps can integrate perfectly with iPhone services. They can make a call, they can send an email, they can look up a location on Google Maps.

    Steve Jobs

    Jobs' vision was for a world where web apps worked as well as native apps. Unfortunately, at the time, web technologies weren't quite ready for his vision, so, almost as a temporary workaround, Apple invented a billion-dollar industry.

    Writing in The New York Times, Shira Ovide reflects on the recent controversy around Epic Games and Apple, among other things, and wonders whether we actually need apps?

    Apple and Google dictate much of what is allowed on the world’s phones. There are good outcomes from this, including those companies weeding out bad or dangerous apps and giving us one place to find them.

    But this comes with unhappy side effects. Apple and Google charge a significant fee on many in-app purchases, and they’ve forced app makers into awkward workarounds. (Ever try to buy a Kindle e-book on an iPhone app? You can’t.) The growing complaints from app makers show that the downsides of app control may be starting to outweigh the benefits.

    You know what’s free from Apple and Google’s iron grip? The web. Smartphones could lean on the web instead.

    Shira Ovide, Imagine a World Without Apps (The new York Times)

    It's almost impossible for a small developer to get discovered in the Apple and Google app stores these days. As VentureBeat put it three years ago, "you have a better chance of making the NBA than making your app viral."

    Progressive Web Apps, or PWAs, make an alternative, web-centric world a reality. When Google launched its gaming service, Stadia, on iOS, it used a PWA to bypass the Apple App Store.

    Screenshots showing Pinterest PWA being installed on a smartphone.
    Image via Tigren

    Organisations from Twitter and Tinder to the Financial Times have PWAs. Pinterest used it to increase the number of people installing their app by 45%.

    This is about imagining an alternate reality where companies don’t need to devote money to creating apps that are tailored to iPhones and Android phones, can’t work on any other devices and obligate app makers to hand over a cut of each sale.

    Maybe more smaller digital companies could thrive. Maybe our digital services would be cheaper and better. Maybe we’d have more than two dominant smartphone systems. Or maybe it would be terrible. We don’t know because we’ve mostly lived with unquestioned smartphone app dominance.

    Shira Ovide, Imagine a World Without Apps (The new York Times)

    Initiatives such as Mozilla's Firefox OS were cursed with being too early to the market. Had they kept going, or if it were launching now, I think we'd see very different adoption rates.

    As it is, and as Todd Weaver, CEO of Purism points out, it's going to require a combination of both market dynamics and regulation to fix the current situation. Let's get back to that original vision of the web as the platform for human flourishing.

    Saturday scrapings

    Every week, I go back through the links I've saved, pick out the best ones, and share them here. This week is perhaps even more eclectic than usual. Enjoy!


    Marcus Henderson

    Meet the Farmer Behind CHAZ's Vegetable Gardens

    Marcus was the first to start gardening in the park, though he was quickly joined by friends and strangers. This isn’t the work of a casual amateur; Henderson has an Energy Resources Engineering degree from Stanford University, a Master’s degree in Sustainability in the Urban Environment, and years of experience working in sustainable agriculture. His Instagram shows him hard at work on various construction and gardening projects, and he’s done community development at organic farms around the world.

    Matt Baume (The Stranger)

    I love this short article about Marcus Henderson, the first person to start planting in Seattle's Capitol Hill Autonomous Zone.


    The Rich Are 'Defunding' Our Democracy

    “Apparently,” comments [journalist David] Sirota, “we’re expected to be horrified by proposals to reduce funding for the militarized police forces that are violently attacking peaceful protesters — but we’re supposed to obediently accept the defunding of the police forces responsible for protecting the population from the wealthy and powerful.”

    Sam Pizzigati (Inequality.org)

    A lot of people have been shocked by the calls to 'defund the police' on the back of the Black Lives Matter protests. The situation is undoubtedly worse in the US, but I particularly liked this explainer image, that I came across via Mastodon:

    Teapot with label 'Defund the police' which has multiple spouts pouring into cups entitled 'Education', 'Universal healthcare', 'Youth services', 'Housing', and 'Other community investments'

    Peasants' Revolt

    Yet perhaps the most surprising feature of the revolt is that in-spite of the modern title, Peasants' Revolt didn't gain usage until the late nineteenth century, the people who animated the movement weren't peasants at all. They were in many respects the village elite. True, they weren't noble magnates, but they were constables, stewards and jurors. In short, people who were on the up and saw an opportunity to press their agenda.

    Robert Winter

    I love reading about things I used to teach, especially when they're written by interesting people about which I want to know more. This blog post is by Robert Winter, "philosopher and historian by training, Operations Director by pay cheque". I discovered is as part of the #100DaysToOffload challenge, largely happening on the Fediverse, and to which I'm contributing.


    Red blood cells

    Three people with inherited diseases successfully treated with CRISPR

    Two people with beta thalassaemia and one with sickle cell disease no longer require blood transfusions, which are normally used to treat severe forms of these inherited diseases, after their bone marrow stem cells were gene-edited with CRISPR.

    Michael Le Page (New Scientist)

    CRISPR is a way of doing gene editing within organisms. sAs far as I'm aware, this is one of the first times it's been used to treat conditions in humans. I'm sure it won't be the last.


    Choose Your Own Fake News

    Choose Your Own Fake News is an interactive "choose your own adventure" game. Play the game as Flora, Jo or Aida from East Africa, and navigate the world of disinformation and misinformation through the choices you make. Scrutinize news and information about job opportunities, vaccines and upcoming elections to make the right choices!

    This is the kind of thing that the Mozilla Foundation does particularly well: either producing in-house, or funding very specific web-based tools to teach people things. In this case, it's fake news. And it's really good.


    Why are Google and Apple dictating how European democracies fight coronavirus?

    The immediate goal for governments and tech companies is to strike the right balance between privacy and the effectiveness of an application to limit the spread of Covid-19. This requires continuous collaboration between the two with the private sector, learning from the experience of national health authorities and adjusting accordingly. Latvia, together with the rest of Europe, stands firm in defending privacy, and is committed to respecting both the individual’s right to privacy and health while applying its own solutions to combat Covid-19.

    Ieva Ilves (The Guardian)

    This is an article written by an an adviser to the president of Latvia on information and digital policy. They explain some of the nuance behind the centralised vs decentralised contact tracing app models which I hadn't really thought about.


    Illustration of Lévy walks

    Random Search Wired Into Animals May Help Them Hunt

    Lévy walks are now seen as a movement pattern that a nervous system can produce in the absence of useful sensory or mnemonic information, when it is an animal’s most advantageous search strategy. Of course, many animals may never employ a Lévy walk: If a polar bear can smell a seal, or a cheetah can see a gazelle, the animals are unlikely to engage in a random search strategy. “We expect the adaptation for Lévy walks to have appeared only where they confer practical advantages,” Viswanathan said.

    Liam Drew (QUanta Magazine)

    If you've watched wildlife documentaries, you probably know about Lévy walks (or 'flights'). This longish article gives a fascinating insight into the origin of the theory and how it can be useful in protecting different species.


    A plan to turn the atmosphere into one, enormous sensor

    One of AtmoSense’s first goals will be to locate and study phenomena at or close to Earth’s surface—storms, earthquakes, volcanic eruptions, mining operations and “mountain waves”, which are winds associated with mountain ranges. The aim is to see if atmospheric sensing can outperform existing methods: seismographs for earthquakes, Doppler weather radar for storms and so on.

    The Economist

    This sounds potentially game-changing. I can see the positives, but I wonder what the negatives will be?


    Paths of desire: lockdown has lent a new twist to the trails we leave behind

    Desire paths aren’t anything new – the term has been traced back to the French philosopher Gaston Bachelard, who wrote of “lignes de désir” in his 1958 book The Poetics of Space. Nature author Robert Macfarlane has written more recently about the inherent poetry of the paths. In his 2012 book The Old Ways: A Journey on Foot, Macfarlane calls them “elective easements” and says: “Paths are human; they are traces of our relationships.” Desire paths have been created by enthusiastic dogs in back gardens, by superstitious humans avoiding scaffolding and by students seeking shortcuts to class. Yet while illicit trails may have marked the easier (ie shorter) route for centuries, the pandemic has turned them into physical markers of our distance. Desire paths are no longer about making life easier for ourselves, but about preserving life for everyone.

    Amelia Tait (The Guardian)

    I've used desire paths as a metaphor many times in presentations and workshops over the last decade. This is an article that specifically talks about how they've sprung up during the pandemic.


    Header image by Hans Braxmeier

    Saturday sandcastles

    The photos of brutalist sandcastles accompanying this week's link roundup made me both smile and really miss care-free walks on the beach. Although technically we're still allowed to visit the coast, our local council has closed nearby car parks.

    This week I've been busy, busy, but managed to squeeze in a bit of non-fiction reading, the best of which I'm sharing below. Oh, and one link that I can' really quote is UnblockIt which was shared via our team chat this week. If your ISP filters certain sites, you might want to bookmark it...


    There will be no 'back to normal'

    In this article, we summarise and synthesise various - often opposing - views about how the world might change. Clearly, these are speculative; no-one knows what the future will look like. But we do know that crises invariably prompt deep and unexpected shifts, so that those anticipating a return to pre-pandemic normality may be shocked to find that many of the previous systems, structures, norms and jobs have disappeared and will not return.

    Nesta

    I'm going to return to this article time and again, as it breaks down in a really helpful way what's likely to happen post-pandemic in the following areas: political, economic, sociocultural, technological, legal, and environmental.


    Plan for 5 years of lockdown

    I’m attempting to be pragmatic. I think this is one of those times where we should hope for the best but plan for the worst. Crucially, I think that a terrifying number of people are in denial about the timescales of disruption that Covid-19 will cause, and this is causing them to make horrible personal and professional decisions. I believe that we have a responsibility to consider any reasonably likely worst case scenario, and take appropriate steps to mitigate it. But to do that we have to be honest about the worst case.

    Patrick Gleeson

    It's hard to disagree with the points made in this post, especially as the scenario planning that universities are doing seems to point in the same direction. Having said that, I don't think 'lockdown' will mean the same thing everywhere and at each stage of the pandemic.


    'Will coronavirus change our attitudes to death? Quite the opposite'

    For centuries, people used religion as a defence mechanism, believing that they would exist for ever in the afterlife. Now people sometimes switch to using science as an alternative defence mechanism, believing that doctors will always save them, and that they will live for ever in their apartment. We need a balanced approach here. We should trust science to deal with epidemics, but we should still shoulder the burden of dealing with our individual mortality and transience.

    The present crisis might indeed make many individuals more aware of the impermanent nature of human life and human achievements. Nevertheless, our modern civilisation as a whole will most probably go in the opposite direction. Reminded of its fragility, it will react by building stronger defences. When the present crisis is over, I don’t expect we will see a significant increase in the budgets of philosophy departments. But I bet we will see a massive increase in the budgets of medical schools and healthcare systems.

    Yuval Noah Harari

    Some amazing writing, as ever, by Harari, who argues that, because our secular societies focus on the here and now rather than the afterlife, science has almost become a religion.


    Brutalist sandcastle 02

    A startup debt to talk about more: emotional debt

    We incur emotional debt whenever there’s an experience we’ve had, but not fully digested in all aspects of it. In my trauma therapy training I learned that this is in fact a natural and important human survival skill. Imagine you’re living in a pre-historic village and it gets raided by a neighboring tribe. Although no one gets killed, a number of houses have been burned down and food has been stolen. The next morning the most important tasks for everyone are to protect the village again, rebuild the houses and hunt for food to survive. Many of the villagers will have been deeply traumatized from the fears and terror they experienced in their bodies. Since food and shelter takes first priority to humans, not processing these emotions for now is a debt that’s necessary and important to incur. We can put it aside and leave it stuck in our bodies, ready to reengage and digest it later. It’s a great survival feature if you will.

    A couple of weeks later when everything has been rebuilt, there might be a chance for the local shaman to offer a ritual around the fireplace where everyone can gather and re-experience the emotions that were too difficult to deal with at the actual event of the raid: the rage and anger towards the attackers, the fear and the terror over their lives and eventually the grief for the loss of their goods and most importantly their safety. Once that has been felt and integrated, everyone is able to move on and the night of the village raid can safely go into the history books, fairy tales and heroes journey accounts that luckily everyone survived, yet learned from.

    Leo Widrich

    While this is framed in terms of startups, I think every organisation has 'emotional debt' that they have to deal with. I like this framing, and will be using it from now on to explain why teams need times of compression and decompression (instead of never-ending 'sprints').


    Don’t let remote leadership bring out the worst in you

    Recognize that the pressure you apply is a reaction to a construct of control. You think you can control people – and things – and the reality is you can’t. The quicker you can realize this, the sooner you can shift to a frame of mind where you can focus constructively on the things that actually help your team, such as: (1) Making it clear why the work matters (2) Creating milestones to help that person achieve that work (3) Giving as much context as possible so they can make the best decisions (4) Helping them think through tough problems they encounter.

    Claire Lew

    I've led a remote team for a couple of years now, and worked remotely for six years before that. Despite this, it's easy to fall into bad habits, so this is a useful article to remind all leaders (most of whom are remote now!) that the amount of time someone spends on something does not equate to progress made.



    Google Apple Contact Tracing (GACT): a wolf in sheep’s clothes.

    But the bigger picture is this: it creates a platform for contact tracing that works all across the globe for most modern smart phones (Android Marshmallow and up, and iOS 13 capable devices) across both OS platforms. Unless appropriate safeguards are in place (including, but not limited to, the design of the system as described above – we will discuss this more below) this would create a global mass-surveillance system that would reliably track who has been in contact with whom, at what time and for how long. (And where, if GPS is used to record the location.) GACT works much more reliably and extensively than any other system based on either GPS or mobile phone location data (based on cell towers) would be able to (under normal conditions). I want to stress this point because some people have responded to this threat saying that this is something companies like Google (using their GPS and WiFi names based location history tool) can already do for years. This is not the case. This type of contact tracing really brings it to another level.

    Jaap-Henk Hoepman

    This, by a professor in the Netherlands who focuses on 'privacy by design' is why I'm really concerned about the Google/Apple Contact Tracing (GACT) programme. It's only likely to be of marginal help in fighting the virus, but sets up a global surveillance network for decades to come.


    Brutalist sandcastle 03

    In this Zombie Apocalypse, your Homework is due at 5pm

    Year in and year out, when school’s in, children know that they are to be at certain places at certain times, doing particular tasks in particular ways. And now, weeks loom ahead where they are faced with many of the same tasks, absent of all the pomp and circumstance. This is the ultimate zombie apocalypse nightmare—a pandemic has hit the world with a mighty force, schools and tuition centers are shut, and homework is still due. Children are adaptable creatures, but it will be challenging for many, if not most, to do all that they are expected to do under these altered conditions.

    Youyenn Teo

    I was attracted to this article by its great title, but it's actually an interesting insight into both education in a Singaporean context and the gendered nature of care in our societies.


    Free Money for Surfers: A Genealogy of the Idea of Universal Basic Income

    As cash transfers are increasingly seen as the ideal way to confront the magnitude of the coronavirus threat, it is unclear whether our political imagination is truly up to the task. The current crisis might accelerate rather than decrease our dependency on the market, strengthening capital’s grip on society. Large-scale public works are evidently unfeasible with physical distancing. But, with a clear medical equipment shortage and lacking trained personnel, there is obvious space for public planning responses, and “production for use value” seems ever more necessary. None of these ills will be solved by cash transfers.

    Anton Jäger & Daniel Zamora

    This, in the Los Angeles Review of Books, considers a new work by Peter Sloman entitled The Idea of a Guaranteed Income and the Politics of Redistribution in Modern Britain. Having previously been cautiously optimistic about Universal Basic Income (or 'cash transfers') I'm not so sure it would all work out so well. I'd rather we funded things like the NHS, but then that might be my white male privilege speaking.


    How we made the Keep Calm and Carry On poster

    I first found the poster in 2000, folded up at the bottom of a box of books we had bought at an auction. I liked it straight away and showed it to my wife Mary – she had it framed and put up in the shop. The next thing we found was that customers wanted to buy it. I suggested we make copies but Mary said: “No, it’ll spoil the purity.” She went away for a week’s holiday, so I secretly got 500 copies made.

    Stuart Manley (interviewed by malcolm jack)

    This ridiculously-famous poster was discovered in a wonderful second-hand bookshop not too far away from us, and which we visit several times per year. I love the story behind it.


    Images via The Guardian: For one tide only: modernist sandcastles – in pictures

    Friday facings

    This week's links seem to have a theme about faces and looking at them through screens. I'm not sure what that says about either my network, or my interests, but there we are...

    As ever, let me know what resonates with you, and if you have any thoughts on what's shared below!


    The Age of Instagram Face

    The human body is an unusual sort of Instagram subject: it can be adjusted, with the right kind of effort, to perform better and better over time. Art directors at magazines have long edited photos of celebrities to better match unrealistic beauty standards; now you can do that to pictures of yourself with just a few taps on your phone.

    Jia Tolentino (The New Yorker)

    People, especially women, but there's increasing pressure on young men too, are literally going to see plastic surgeons with 'Facetuned' versions of themselves. It's hard not to think that we're heading for a kind of dystopia when people want to look like cartoonish versions of themselves.


    What Makes A Good Person?

    What I learned as a child is that most people don’t even meet the responsibilities of their positions (husband, wife, teacher, boss, politicians, whatever.) A few do their duty, and I honor them for it, because it is rare. But to go beyond that and actually be a man of honor is unbelievably rare.

    Ian Welsh

    This question, as I've been talking with my therapist about, is one I ask myself all the time. Recently, I've settled on Marcus Aurelius' approach: "Waste no more time arguing about what a good man should be. Be one."


    Boredom is but a window to a sunny day beyond the gloom

    Boredom can be our way of telling ourselves that we are not spending our time as well as we could, that we should be doing something more enjoyable, more useful, or more fulfilling. From this point of view, boredom is an agent of change and progress, a driver of ambition, shepherding us out into larger, greener pastures.

    Neel Burton (Aeon)

    As I've discussed before, I'm not so sure about the fetishisation of 'boredom'. It's good to be creative and let the mind wander. But boredom? Nah. There's too much interesting stuff out there.


    Resting Risk Face

    Unlock your devices with a surgical mask that looks just like you.

    I don't usually link to products in this roundup, but I'm not sure this is 100% serious. Good idea, though!


    The world's biggest work-from-home experiment has been triggered by coronavirus

    For some employees, like teachers who have conducted classes digitally for weeks, working from home can be a nightmare.
    But in other sectors, this unexpected experiment has been so well received that employers are considering adopting it as a more permanent measure. For those who advocate more flexible working options, the past few weeks mark a possible step toward widespread -- and long-awaited -- reform.

    Jessie Yeung (CNN)

    Every cloud has a silver lining, I guess? Working from home is great, especially when you have a decent setup.


    Setting Up Your Webcam, Lights, and Audio for Remote Work, Podcasting, Videos, and Streaming

    Only you really know what level of clarity you want from each piece of your setup. Are you happy with what you have? Please, dear Lord, don't spend any money. This is intended to be a resource if you want more and don't know how to do it, not a stress or a judgment to anyone happy with their current setup

    And while it's a lot of fun to have a really high-quality webcam for my remote work, would I have bought it if I didn't have a more intense need for high quality video for my YouTube stuff? Hell no. Get what you need, in your budget. This is just a resource.

    This is a fantastic guide. I bought a great webcam when I saw it drop in price via CamelCamelCamel and bought a decent mic when I recorded the TIDE podcast wiht Dai. It really does make a difference.


    Large screen phones: a challenge for UX design (and human hands)

    I know it might sound like I have more questions than answers, but it seems to me that we are missing out on a very basic solution for the screen size problem. Manufacturers did so much to increase the screen size, computational power and battery capacity whilst keeping phones thin, that switching the apps navigation to the bottom should have been the automatic response to this new paradigm.

    Maria Grilo (Imaginary Cloud)

    The struggle is real. I invested in a new phone this week (a OnePlus 7 Pro 5G) and, unlike the phone it replaced from 2017, it's definitely a hold-with-two-hands device.


    Society Desperately Needs An Alternative Web

    What has also transpired is a web of unbridled opportunism and exploitation, uncertainty and disparity. We see increasing pockets of silos and echo chambers fueled by anxiety, misplaced trust, and confirmation bias. As the mainstream consumer lays witness to these intentions, we notice a growing marginalization that propels more to unplug from these communities and applications to safeguard their mental health. However, the addiction technology has produced cannot be easily remedied. In the meantime, people continue to suffer.

    Hessie Jones (Forbes)

    Another call to re-decentralise the web, this time based on arguments about centralised services not being able to handle the scale of abuse and fraudulent activity.


    UK Google users could lose EU GDPR data protections

    It is understood that Google decided to move its British users out of Irish jurisdiction because it is unclear whether Britain will follow GDPR or adopt other rules that could affect the handling of user data.

    If British Google users have their data kept in Ireland, it would be more difficult for British authorities to recover it in criminal investigations.

    The recent Cloud Act in the US, however, is expected to make it easier for British authorities to obtain data from US companies. Britain and the US are also on track to negotiate a broader trade agreement.

    Samuel Gibbs (The Guardian)

    I'm sure this is a business decision as well, but I guess it makes sense given post-Brexit uncertainty about privacy legislation. It's a shame, though, and a little concerning.


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    Header image by Luc van Loon

    Friday featherings

    Behold! The usual link round-up of interesting things I've read in the last week.

    Feel free to let me know if anything particularly resonated with you via the comments section below...


    Part I - What is a Weird Internet Career?

    Weird Internet Careers are the kinds of jobs that are impossible to explain to your parents, people who somehow make a living from the internet, generally involving a changing mix of revenue streams. Weird Internet Career is a term I made up (it had no google results in quotes before I started using it), but once you start noticing them, you’ll see them everywhere. 

    Gretchen McCulloch (All Things Linguistic)

    I love this phrase, which I came across via Dan Hon's newsletter. This is the first in a whole series of posts, which I am yet to explore in its entirety. My aim in life is now to make my career progressively more (internet) weird.


    Nearly half of Americans didn’t go outside to recreate in 2018. That has the outdoor industry worried.

    While the Outdoor Foundation’s 2019 Outdoor Participation Report showed that while a bit more than half of Americans went outside to play at least once in 2018, nearly half did not go outside for recreation at all. Americans went on 1 billion fewer outdoor outings in 2018 than they did in 2008. The number of adolescents ages 6 to 12 who recreate outdoors has fallen four years in a row, dropping more than 3% since 2007 

    The number of outings for kids has fallen 15% since 2012. The number of moderate outdoor recreation participants declined, and only 18% of Americans played outside at least once a week. 

    Jason Blevins (The Colorado Sun)

    One of Bruce Willis' lesser-known films is Surrogates (2009). It's a short, pretty average film with a really interesting central premise: most people stay at home and send their surrogates out into the world. Over a decade after the film was released, a combination of things (including virulent viruses, screen-focused leisure time, and safety fears) seem to suggest it might be a predictor of our medium-term future.


    I’ll Never Go Back to Life Before GDPR

    It’s also telling when you think about what lengths companies have had to go through to make the EU versions of their sites different. Complying with GDPR has not been cheap. Any online business could choose to follow GDPR by default across all regions and for all visitors. It would certainly simplify things. They don’t, though. The amount of money in data collection is too big.

    Jill Duffy (OneZero)

    This is a strangely-titled article, but a decent explainer on what the web looks and feels like to those outside the EU. The author is spot-on when she talks about how GDPR and the recent California Privacy Law could be applied everywhere, but they're not. Because surveillance capitalism.


    You Are Now Remotely Controlled

    The belief that privacy is private has left us careening toward a future that we did not choose, because it failed to reckon with the profound distinction between a society that insists upon sovereign individual rights and one that lives by the social relations of the one-way mirror. The lesson is that privacy is public — it is a collective good that is logically and morally inseparable from the values of human autonomy and self-determination upon which privacy depends and without which a democratic society is unimaginable.

    Shoshana Zuboff (The New York Times)

    I fear that the length of Zuboff's (excellent) book on surveillance capitalism, her use of terms in this article such as 'epistemic inequality, and the subtlety of her arguments, may mean that she's preaching to the choir here.


    How to Raise Media-Savvy Kids in the Digital Age

    The next time you snap a photo together at the park or a restaurant, try asking your child if it’s all right that you post it to social media. Use the opportunity to talk about who can see that photo and show them your privacy settings. Or if a news story about the algorithms on YouTube comes on television, ask them if they’ve ever been directed to a video they didn’t want to see.

    Meghan Herbst (WIRED)

    There's some useful advice in this WIRED article, especially that given by my friend Ian O'Byrne. The difficulty I've found is when one of your kids becomes a teenager and companies like Google contact them directly telling them they can have full control of their accounts, should they wish...


    Control-F and Building Resilient Information Networks

    One reason the best lack conviction, though, is time. They don’t have the time to get to the level of conviction they need, and it’s a knotty problem, because that level of care is precisely what makes their participation in the network beneficial. (In fact, when I ask people who have unintentionally spread misinformation why they did so, the most common answer I hear is that they were either pressed for time, or had a scarcity of attention to give to that moment)

    But what if — and hear me out here — what if there was a way for people to quickly check whether linked articles actually supported the points they claimed to? Actually quoted things correctly? Actually provided the context of the original from which they quoted

    And what if, by some miracle, that function was shipped with every laptop and tablet, and available in different versions for mobile devices?

    This super-feature actually exists already, and it’s called control-f.

    Roll the animated GIF!

    Mike Caulfield (Hapgood)

    I find it incredible, but absolutely believable, that only around 10% of internet users know how to use Ctrl-F to find something within a web page. On mobile, it's just as easy, as there's an option within most (all?) browsers to 'search within page'. I like Mike's work, as not only is it academic, it's incredibly practical.


    EdX launches for-credit credentials that stack into bachelor's degrees

    The MicroBachelors also mark a continued shift for EdX, which made its name as one of the first MOOC providers, to a wider variety of educational offerings 

    In 2018, EdX announced several online master's degrees with selective universities, including the Georgia Institute of Technology and the University of Texas at Austin.

    Two years prior, it rolled out MicroMasters programs. Students can complete the series of graduate-level courses as a standalone credential or roll them into one of EdX's master's degrees.

    That stackability was something EdX wanted to carry over into the MicroBachelors programs, Agarwal said. One key difference, however, is that the undergraduate programs will have an advising component, which the master's programs do not. 

    Natalie Schwartz (Education Dive)

    This is largely a rewritten press release with a few extra links, but I found it interesting as it's a concrete example of a couple of things. First, the ongoing shift in Higher Education towards students-as-customers. Second, the viability of microcredentials as a 'stackable' way to build a portfolio of skills.

    Note that, as a graduate of degrees in the Humanities, I'm not saying this approach can be used for everything, but for those using Higher Education as a means to an end, this is exactly what's required.


    How much longer will we trust Google’s search results?

    Today, I still trust Google to not allow business dealings to affect the rankings of its organic results, but how much does that matter if most people can’t visually tell the difference at first glance? And how much does that matter when certain sections of Google, like hotels and flights, do use paid inclusion? And how much does that matter when business dealings very likely do affect the outcome of what you get when you use the next generation of search, the Google Assistant?

    Dieter Bohn (The Verge)

    I've used DuckDuckGo as my go-to search engine for years now. It used to be that I'd have to switch to Google for around 10% of my searches. That's now down to zero.


    Coaching – Ethics

    One of the toughest situations for a product manager is when they spot a brewing ethical issue, but they’re not sure how they should handle the situation.  Clearly this is going to be sensitive, and potentially emotional. Our best answer is to discover a solution that does not have these ethical concerns, but in some cases you won’t be able to, or may not have the time.

    [...]

    I rarely encourage people to leave their company, however, when it comes to those companies that are clearly ignoring the ethical implications of their work, I have and will continue to encourage people to leave.

    Marty Cagan (SVPG)

    As someone with a sensitive radar for these things, I've chosen to work with ethical people and for ethical organisations. As Cagan says in this post, if you're working for a company that ignores the ethical implications of their work, then you should leave. End of story.


    Image via webcomic.name

    Microcast #078 — Values-based organisations

    I've decided to post these microcasts, which I previously made available only through Patreon, here instead.

    Microcasts focus on what I've been up to and thinking about, and also provide a way to answer questions from supporters and other readers/listeners!

    This microcast covers ethics in decision-making for technology companies and (related!) some recent purchases I've made.

    Show notes

    The greatest obstacle to discovery is not ignorance—it is the illusion of knowledge

    So said Daniel J. Boorstin. It's been an interesting week for those, like me, who follow the development of interaction between humans and machines. Specifically, people seem shocked that voice assistants are being used for health questions, also that the companies who make them employ people to listen to samples of voice recordings to make them better.

    Before diving into that, let's just zoom out a bit and remind ourselves that the average level of digital literacies in the general population is pretty poor. Sometimes I wonder how on earth VC-backed companies manage to burn through so much cash. Then I remember the contortions that those who design visual interfaces go through so that people don't have to think.

    Discussing 'fake news' and our information literacy problem in Forbes, you can almost feel Kalev Leetaru's eye-roll when he says:

    It is the accepted truth of Silicon Valley that every problem has a technological solution.

    Most importantly, in the eyes of the Valley, every problem can be solved exclusively through technology without requiring society to do anything on its own. A few algorithmic tweaks, a few extra lines of code and all the world’s problems can be simply coded out of existence.

    Kalev Leetaru

    It's somewhat tangential to the point I want to make in this article, but Cory Doctorow makes a a good point in this regard about fake news for Locus

    Fake news is an instrument for measuring trauma, and the epistemological incoherence that trauma creates – the justifiable mistrust of the establishment that has nearly murdered our planet and that insists that making the richest among us much, much richer will benefit everyone, eventually.

    Cory Doctorow

    Before continuing, I'd just like to say that I've got some skin in the voice assistant game, given that our home has no fewer that six devices that use the Google Assistant (ten if you count smartphones and tablets).

    Voice assistants are pretty amazing when you know exactly what you want and can form a coherent query. It's essentially just clicking the top link on a Google search result, without any of the effort of pointing and clicking. "Hey Google, do I need an umbrella today?"

    However, some people are suspicious of voice assistants to a degree that borders on the superstitious. There's perhaps some valid reasons if you know your tech, but if you're of the opinion that your voice assistant is 'always recording' and literally sending everything to Amazon, Google, Apple, and/or Donald Trump then we need to have words. Just think about that for a moment, realise how ridiculous it is, and move on.

    This week an article by VRT NWS stoked fears like these. It was cleverly written so that those who read it quickly could easily draw the conclusion that Google is listening to everything you say. However, let me carve out the key paragraphs:

    Why is Google storing these recordings and why does it have employees listening to them? They are not interested in what you are saying, but the way you are saying it. Google’s computer system consists of smart, self-learning algorithms. And in order to understand the subtle differences and characteristics of the Dutch language, it still needs to learn a lot.

    [...]

    Speech recognition automatically generates a script of the recordings. Employees then have to double check to describe the excerpt as accurately as possible: is it a woman’s voice, a man’s voice or a child? What do they say? They write out every cough and every audible comma. These descriptions are constantly improving Google’s search engines, which results in better reactions to commands. One of our sources explains how this works.

    VRS NWS

    Every other provider of speech recognition products does this. Obviously. How else would you manage to improve voice recognition in real-world situations? What VRS NWS did was to get a sub-contractor to break a Non-Disclosure Agreement (and violate GDPR) to share recordings.

    Google responded on their blog The Keyword, saying:

    As part of our work to develop speech technology for more languages, we partner with language experts around the world who understand the nuances and accents of a specific language. These language experts review and transcribe a small set of queries to help us better understand those languages. This is a critical part of the process of building speech technology, and is necessary to creating products like the Google Assistant.

    We just learned that one of these language reviewers has violated our data security policies by leaking confidential Dutch audio data. Our Security and Privacy Response teams have been activated on this issue, are investigating, and we will take action. We are conducting a full review of our safeguards in this space to prevent misconduct like this from happening again.

    We apply a wide range of safeguards to protect user privacy throughout the entire review process. Language experts only review around 0.2 percent of all audio snippets. Audio snippets are not associated with user accounts as part of the review process, and reviewers are directed not to transcribe background conversations or other noises, and only to transcribe snippets that are directed to Google.

    The Keyword

    As I've said before, due to the GDPR actually having teeth (British Airways was fined £183m last week) I'm a lot happier to share my data with large companies than I was before the legislation came in. That's the whole point.

    The other big voice assistant story, in the UK at least, was that the National Health Service (NHS) is partnering with Amazon Alexa to offer health advice. The BBC reports:

    From this week, the voice-assisted technology is automatically searching the official NHS website when UK users ask for health-related advice.

    The government in England said it could reduce demand on the NHS.

    Privacy campaigners have raised data protection concerns but Amazon say all information will be kept confidential.

    The partnership was first announced last year and now talks are under way with other companies, including Microsoft, to set up similar arrangements.

    Previously the device provided health information based on a variety of popular responses.

    The use of voice search is on the increase and is seen as particularly beneficial to vulnerable patients, such as elderly people and those with visual impairment, who may struggle to access the internet through more traditional means.

    The BBC

    So long as this is available to all types of voice assistants, this is great news. The number of people I know, including family members, who have convinced themselves they've got serious problems by spending ages searching their symptoms, is quite frightening. Getting sensible, prosaic advice is much better.

    Iliana Magra writes in the The New York Times that privacy campaigners are concerned about Amazon setting up a health care division, but that there are tangible benefits to certain sections of the population.

    The British health secretary, Matt Hancock, said Alexa could help reduce strain on doctors and pharmacists. “We want to empower every patient to take better control of their health care,” he said in a statement, “and technology like this is a great example of how people can access reliable, world-leading N.H.S. advice from the comfort of their home.”

    His department added that voice-assistant advice would be particularly useful for “the elderly, blind and those who cannot access the internet through traditional means.”

    Iliana Magra

    I'm not dismissing the privacy issues, of course not. But what I've found, especially recently, is that the knowledge, skills, and expertise required to be truly 'Google-free' (or the equivalent) is an order of magnitude greater than what is realistically possible for the general population.

    It might be fatalistic to ask the following question, but I'll do it anyway: who exactly do we expect to be building these things? Mozilla, one of the world's largest tech non-profits is conspicuously absent in these conversations, and somehow I don't think people aren't going to trust governments to get involved.

    For years, techies have talked about 'personal data vaults' where you could share information in a granular way without being tracked. Currently being trialled is the BBC box to potentially help with some of this:

    With a secure Databox at its heart, BBC Box offers something very unusual and potentially important: it is a physical device in the person’s home onto which personal data is gathered from a range of sources, although of course (and as mentioned above) it is only collected with the participants explicit permission, and processed under the person’s control.

    Personal data is stored locally on the box’s hardware and once there, it can be processed and added to by other programmes running on the box - much like apps on a smartphone. The results of this processing might, for example be a profile of the sort of TV programmes someone might like or the sort of theatre they would enjoy. This is stored locally on the box - unless the person explicitly chooses to share it. No third party, not even the BBC itself, can access any data in ‘the box’ unless it is authorised by the person using it, offering a secure alternative to existing services which rely on bringing large quantities of personal data together in one place - with limited control by the person using it.

    The BBC

    It's an interesting concept and, if they can get the user experience right, a potentially groundbreaking concept. Eventually, of course, it will be in your smartphone, which means that device really will be a 'digital self'.

    You can absolutely opt-out of whatever you want. For example, I opt out of Facebook's products (including WhatsApp and Instagram). You can point out to others the reasons for that, but at some point you have to realise it's an opinion, a lifestyle choice, an ideology. Not everyone wants to be a tech vegan, or live their lives under those who act as though they are one.

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