Using WhatsApp is a (poor) choice that you make

    People often ask me about my stance on Facebook products. They can understand that I don't use Facebook itself, but what about Instagram? And surely I use WhatsApp? Nope.

    Given that I don't usually have a single place to point people who want to read about the problems with WhatsApp, I thought I'd create one.


    WhatsApp is a messaging app that was acquired by Facebook for the eye-watering amount of $19 billion in 2014. Interestingly, a BuzzFeed News article from 2018 cites documents confidential documents from the time leading up to the acquisition that were acquired by the UK's Department for Culture, Media, and Sport. They show the threat WhatsApp posed to Facebook at the time.

    US mobile messenger apps (iPhone) graph from August 2012 to March 2013
    A document obtained by the DCMS as part of their investigations

    As you can see from the above chart, Facebook executives were shown in 2013 that WhatsApp (8.6% reach) was growing rapidly and posed a huge threat to Facebook Messenger (13.7% reach).

    So Facebook bought WhatsApp. But what did they buy? If, as we're led to believe, WhatsApp is 'end-to-end encrypted' then Facebook don't have access to the messages of users. So what's so valuable?


    Brian Acton, one of the founders of WhatsApp (and a man who got very rich through its sale) has gone on record saying that he feels like he sold his users' privacy to Facebook.

    Facebook, Acton says, had decided to pursue two ways of making money from WhatsApp. First, by showing targeted ads in WhatsApp’s new Status feature, which Acton felt broke a social compact with its users. “Targeted advertising is what makes me unhappy,” he says. His motto at WhatsApp had been “No ads, no games, no gimmicks”—a direct contrast with a parent company that derived 98% of its revenue from advertising. Another motto had been “Take the time to get it right,” a stark contrast to “Move fast and break things.”

    Facebook also wanted to sell businesses tools to chat with WhatsApp users. Once businesses were on board, Facebook hoped to sell them analytics tools, too. The challenge was WhatsApp’s watertight end-to-end encryption, which stopped both WhatsApp and Facebook from reading messages. While Facebook didn’t plan to break the encryption, Acton says, its managers did question and “probe” ways to offer businesses analytical insights on WhatsApp users in an encrypted environment.

    Parmy Olson (Forbes)

    The other way Facebook wanted to make money was to sell tools to businesses allowing them to chat with WhatsApp users. These tools would also give "analytical insights" on how users interacted with WhatsApp.

    Facebook was allowed to acquire WhatsApp (and Instagram) despite fears around monopolistic practices. This was because they made a promise not to combine data from various platforms. But, guess what happened next?

    In 2014, Facebook bought WhatsApp for $19b, and promised users that it wouldn't harvest their data and mix it with the surveillance troves it got from Facebook and Instagram. It lied. Years later, Facebook mixes data from all of its properties, mining it for data that ultimately helps advertisers, political campaigns and fraudsters find prospects for whatever they're peddling. Today, Facebook is in the process of acquiring Giphy, and while Giphy currently doesn’t track users when they embed GIFs in messages, Facebook could start doing that anytime.

    Cory Doctorow (EFF)

    So Facebook is harvesting metadata from its various platforms, tracking people around the web (even if they don't have an account), and buying up data about offline activities.

    All of this creates a profile. So yes, because of end-ot-end encryption, Facebook might not know the exact details of your messages. But they know that you've started messaging a particular user account around midnight every night. They know that you've started interacting with a bunch of stuff around anxiety. They know how the people you message most tend to vote.


    Do I have to connect the dots here? This is a company that sells targeted adverts, the kind of adverts that can influence the outcome of elections. Of course, Facebook will never admit that its platforms are the problem, it's always the responsibility of the user to be 'vigilant'.

    Man reading a newspaper
    A WhatsApp advert aiming to 'fighting false information' (via The Guardian)

    So you might think that you're just messaging your friend or colleague on a platform that 'everyone' uses. But your decision to go with the flow has consequences. It has implications for democracy. It has implications on creating a de facto monopoly for our digital information. And it has implications around the dissemination of false information.

    The features that would later allow WhatsApp to become a conduit for conspiracy theory and political conflict were ones never integral to SMS, and have more in common with email: the creation of groups and the ability to forward messages. The ability to forward messages from one group to another – recently limited in response to Covid-19-related misinformation – makes for a potent informational weapon. Groups were initially limited in size to 100 people, but this was later increased to 256. That’s small enough to feel exclusive, but if 256 people forward a message on to another 256 people, 65,536 will have received it.

    [...]

    A communication medium that connects groups of up to 256 people, without any public visibility, operating via the phones in their pockets, is by its very nature, well-suited to supporting secrecy. Obviously not every group chat counts as a “conspiracy”. But it makes the question of how society coheres, who is associated with whom, into a matter of speculation – something that involves a trace of conspiracy theory. In that sense, WhatsApp is not just a channel for the circulation of conspiracy theories, but offers content for them as well. The medium is the message.

    William Davies (The Guardian)

    I cannot control the decisions others make, nor have I forced my opinions on my two children, who (despite my warnings) both use WhatsApp to message their friends. But, for me, the risk to myself and society of using WhatsApp is not one I'm happy with taking.

    Just don't say I didn't warn you.


    Header image by Rachit Tank

    Friday facings

    This week's links seem to have a theme about faces and looking at them through screens. I'm not sure what that says about either my network, or my interests, but there we are...

    As ever, let me know what resonates with you, and if you have any thoughts on what's shared below!


    The Age of Instagram Face

    The human body is an unusual sort of Instagram subject: it can be adjusted, with the right kind of effort, to perform better and better over time. Art directors at magazines have long edited photos of celebrities to better match unrealistic beauty standards; now you can do that to pictures of yourself with just a few taps on your phone.

    Jia Tolentino (The New Yorker)

    People, especially women, but there's increasing pressure on young men too, are literally going to see plastic surgeons with 'Facetuned' versions of themselves. It's hard not to think that we're heading for a kind of dystopia when people want to look like cartoonish versions of themselves.


    What Makes A Good Person?

    What I learned as a child is that most people don’t even meet the responsibilities of their positions (husband, wife, teacher, boss, politicians, whatever.) A few do their duty, and I honor them for it, because it is rare. But to go beyond that and actually be a man of honor is unbelievably rare.

    Ian Welsh

    This question, as I've been talking with my therapist about, is one I ask myself all the time. Recently, I've settled on Marcus Aurelius' approach: "Waste no more time arguing about what a good man should be. Be one."


    Boredom is but a window to a sunny day beyond the gloom

    Boredom can be our way of telling ourselves that we are not spending our time as well as we could, that we should be doing something more enjoyable, more useful, or more fulfilling. From this point of view, boredom is an agent of change and progress, a driver of ambition, shepherding us out into larger, greener pastures.

    Neel Burton (Aeon)

    As I've discussed before, I'm not so sure about the fetishisation of 'boredom'. It's good to be creative and let the mind wander. But boredom? Nah. There's too much interesting stuff out there.


    Resting Risk Face

    Unlock your devices with a surgical mask that looks just like you.

    I don't usually link to products in this roundup, but I'm not sure this is 100% serious. Good idea, though!


    The world's biggest work-from-home experiment has been triggered by coronavirus

    For some employees, like teachers who have conducted classes digitally for weeks, working from home can be a nightmare.
    But in other sectors, this unexpected experiment has been so well received that employers are considering adopting it as a more permanent measure. For those who advocate more flexible working options, the past few weeks mark a possible step toward widespread -- and long-awaited -- reform.

    Jessie Yeung (CNN)

    Every cloud has a silver lining, I guess? Working from home is great, especially when you have a decent setup.


    Setting Up Your Webcam, Lights, and Audio for Remote Work, Podcasting, Videos, and Streaming

    Only you really know what level of clarity you want from each piece of your setup. Are you happy with what you have? Please, dear Lord, don't spend any money. This is intended to be a resource if you want more and don't know how to do it, not a stress or a judgment to anyone happy with their current setup

    And while it's a lot of fun to have a really high-quality webcam for my remote work, would I have bought it if I didn't have a more intense need for high quality video for my YouTube stuff? Hell no. Get what you need, in your budget. This is just a resource.

    This is a fantastic guide. I bought a great webcam when I saw it drop in price via CamelCamelCamel and bought a decent mic when I recorded the TIDE podcast wiht Dai. It really does make a difference.


    Large screen phones: a challenge for UX design (and human hands)

    I know it might sound like I have more questions than answers, but it seems to me that we are missing out on a very basic solution for the screen size problem. Manufacturers did so much to increase the screen size, computational power and battery capacity whilst keeping phones thin, that switching the apps navigation to the bottom should have been the automatic response to this new paradigm.

    Maria Grilo (Imaginary Cloud)

    The struggle is real. I invested in a new phone this week (a OnePlus 7 Pro 5G) and, unlike the phone it replaced from 2017, it's definitely a hold-with-two-hands device.


    Society Desperately Needs An Alternative Web

    What has also transpired is a web of unbridled opportunism and exploitation, uncertainty and disparity. We see increasing pockets of silos and echo chambers fueled by anxiety, misplaced trust, and confirmation bias. As the mainstream consumer lays witness to these intentions, we notice a growing marginalization that propels more to unplug from these communities and applications to safeguard their mental health. However, the addiction technology has produced cannot be easily remedied. In the meantime, people continue to suffer.

    Hessie Jones (Forbes)

    Another call to re-decentralise the web, this time based on arguments about centralised services not being able to handle the scale of abuse and fraudulent activity.


    UK Google users could lose EU GDPR data protections

    It is understood that Google decided to move its British users out of Irish jurisdiction because it is unclear whether Britain will follow GDPR or adopt other rules that could affect the handling of user data.

    If British Google users have their data kept in Ireland, it would be more difficult for British authorities to recover it in criminal investigations.

    The recent Cloud Act in the US, however, is expected to make it easier for British authorities to obtain data from US companies. Britain and the US are also on track to negotiate a broader trade agreement.

    Samuel Gibbs (The Guardian)

    I'm sure this is a business decision as well, but I guess it makes sense given post-Brexit uncertainty about privacy legislation. It's a shame, though, and a little concerning.


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    Header image by Luc van Loon

    Educational institutions are at a crossroads of relevance

    One of the things that attracted me to the world of Open Badges and digital credentialing back in 2011 was the question of relevance. As a Philosophy graduate, I'm absolutely down with the idea of a broad, balanced education, and learning as a means of human flourishing.

    However, in a world where we measure schools, colleges, and universities through an economic lens, it's inevitable that learners do so too. As I've said in presentations and to clients many times, I want my children to choose to go to university because it's the right choice for them, not because they have to.

    In an article in Forbes, Brandon Busteed notes that we're on the verge of a huge change in Higher Education:

    This shift will go down as the biggest disruption in higher education whereby colleges and universities will be disintermediated by employers and job seekers going direct. Higher education won’t be eliminated from the model; degrees and other credentials will remain valuable and desired, but for a growing number of young people they’ll be part of getting a job as opposed to college as its own discrete experience. This is already happening in the case of working adults and employers that offer college education as a benefit. But it will soon be true among traditional age students. Based on a Kaplan University Partners-QuestResearch study I led and which was released today, I predict as many as one-third of all traditional students in the next decade will "Go Pro Early" in work directly out of high school with the chance to earn a college degree as part of the package.

    This is true to some degree in the UK as well, through Higher Apprenticeships. University study becomes a part-time deal with the 'job' paying for fees. It's easy to see how this could quickly become a two-tier system for rich and poor.

    A "job-first, college included model" could well become one of the biggest drivers of both increasing college completion rates in the U.S. and reducing the cost of college. In the examples of employers offering college degrees as benefits, a portion of the college expense will shift to the employer, who sees it as a valuable talent development and retention strategy with measurable return on investment benefits. This is further enhanced through bulk-rate tuition discounts offered by the higher educational institutions partnering with these employers. Students would still be eligible for federal financial aid, and they’d be making an income while going to college. To one degree or another, this model has the potential to make college more affordable for more people, while lowering or eliminating student loan debt and increasing college enrollments. It would certainly help bridge the career readiness gap that many of today’s college graduates encounter.

    The 'career readiness' that Busteed discusses here is an interesting concept, and one that I think has been invented by employers who don't want to foot the bill for training. Certainly, my parents' generation weren't supposed to be immediately ready for employment straight after their education — and, of course, they weren't saddled with student debt, either.

    Related, in my mind, is the way that we treat young people as data to be entered on a spreadsheet. This is managerialism at its worst. Back when I was a teacher and a form tutor, I remember how sorry I felt for the young people in my charge, who were effectively moved around a machine for 'processing' them.

    Now, in an article for The Guardian, Jeremy Hannay tells it like it is for those who don't have an insight into the Kafkaesque world of schools:

    Let me clear up this edu-mess for you. It’s not Sats. It’s not workload. The elephant in the room is high-stakes accountability. And I’m calling bullshit. Our education system actively promotes holding schools, leaders and teachers at gunpoint for a very narrow set of test outcomes. This has long been proven to be one of the worst ways to bring about sustainable change. It is time to change this educational paradigm before we have no one left in the classroom except the children.

    Just like our dog-eat-dog society in the UK could be much more collaborative, so our education system badly needs remodelling. We've deprofessionalised teaching, and introduced a managerial culture. Things could be different, as they are elsewhere in the world.

    In such systems – and they do exist in some countries, such as Finland and Canada, and even in some brave schools in this country – development isn’t centred on inspection, but rather professional collaboration. These schools don’t perform regular observations and monitoring, or fire out over-prescriptive performance policies. Instead, they discuss and design pedagogy, engage in action research, and regularly perform activities such as learning and lesson study. Everyone understands that growing great educators involves moments of brilliance and moments of mayhem.

    That's the key: "moments of brilliance and moments of mayhem". Ironically, bureaucratic, hierarchical systems cannot cope with amazing teachers, because they're to some extent unpredictable. You can't put them in a box (on a spreadsheet).

    Actually, perhaps it's not the hierarchy per se, but the power dynamics, as Richard D. Bartlett points out in this post.

    Yes, when a hierarchical shape is applied to a human group, it tends to encourage coercive power dynamics. Usually the people at the top are given more importance than the rest. But the problem is the power, not the shape. 

    What we're doing is retro-fitting the worst forms of corporate power dynamics onto education and expecting everything to be fine. Newsflash: learning is different to work, and always will be.

    Interestingly, Bartlett defines three different forms of power dynamics, which I think is enlightening:

    Follett coined the terms “power-over” and “power-with” in 1924. Starhawk adds a third category “power-from-within”. These labels provide three useful lenses for analysing the power dynamics of an organisation. With apologies to the original authors, here’s my definitions:

    • power-from-within or empowerment — the creative force you feel when you’re making art, or speaking up for something you believe in
    • power-with or social power — influence, status, rank, or reputation that determines how much you are listened to in a group
    • power-over or coercion — power used by one person to control another

    The problem with educational institutions, I feel, is that we've largely done away with empowerment and social power, and put all of our eggs in the basket of coercion.


    Also check out:

    • Working collaboratively and learning cooperatively (Harold Jarche) — "Two types of behaviours are necessary in the network era workplace — collaboration and cooperation. Cooperation is not the same as collaboration, though they are complementary."
    • Learning Alignment Model (Tom Barrett) - "It is not a step by step process to design learning, but more of a high-level thinking model to engage with that uncovers some interesting potential tensions in our classroom work."
    • A Definition of Academic Innovation (Inside Higher Ed) - "What if academic innovation was built upon the research and theory of our field, incorporating social constructivist, constructionist and activity theory?"