This is the next step after ‘ghost kitchens’ — a multitude of virtual brands that basically offer the same thing but packaged differently. As the article explains, the step after this is inevitable: companies like Uber Eats cut out the middleman and open their own ghost kitchens and virtual brands.
Proponents of digital brands and ghost kitchens often pitch them as a way for chefs to experiment. When you don’t have to lease new space or hire new staff, it becomes less costly to try something new. At the same time, the availability of data about what works, platforms that algorithmically reward success with more success, and the way people search for generic products all create evolutionary pressure in the same direction. It’s a push-pull we’ve seen play out on other platforms. In theory, people are free to try weird things; in practice, most everyone makes wings.Source: The Great Wings Rush | The Verge
One of the reasons I'm not active on Twitter any more is the endless, pointless arguments between progressives and traditionalists, between those on the left of politics and those on the right, and between those who think that watching reality TV is an acceptable thing to spend your life doing, and those who don't.
Interestingly a new report which draws on data from 10,000 people, focus groups, and academic interviews suggests that half of the controversy on Twitter is generated by a small proportion of users:
[The report] states that 12% of voters accounted for 50% of all social-media and Twitter users – and are six times as active on social media as are other sections of the population. The two “tribes” most oriented towards politics, labelled “progressive activists” and “backbone Conservatives”, were least likely to agree with the need for compromise. However, two-thirds of respondents who identify with either the centre, centre-left or centre-right strongly prefer compromise over conflict, by a margin of three to one.Michael Savage, ‘Culture wars’ are fought by tiny minority – UK study (The Observer)
Interestingly, the report also shows difference between the US and UK, but also to attitudes before and after the pandemic started:
The research also suggested that the Covid-19 crisis had prompted an outburst of social solidarity. In February, 70% of voters agreed that “it’s everyone for themselves”, with 30% agreeing that “we look after each other”. By September, the proportion who opted for “we look after each other” had increased to 54%.
More than half (57%) reported an increased awareness of the living conditions of others, 77% feel that the pandemic has reminded us of our common humanity, and 62% feel they have the ability to change things around them – an increase of 15 points since February.MICHAEL SAVAGE, ‘CULTURE WARS’ ARE FOUGHT BY TINY MINORITY – UK STUDY (THE OBSERVER)
As I keep on saying, those who believe in unfettered capitalism have to perpetuate a false narrative of competition in all things to justify their position. We have more things in common than differences, and I truly believe the collaboration is our default operating system.