Early blogger energy
Elizabeth Spiers wants blogs to be weird again. I think the “early blogger energy” she talks about is potentially either a) weirdly specific to a subset of Xennials, or b) just a euphemism for ‘high agency’.
[P]opular blogs have been commercialized; added comment sections and video; migrated to social media platforms; and been subsumed by large media companies. The growth of social media in particular has wiped out a particular kind of blogging that I sometimes miss: a text-based dialogue between bloggers that required more thought and care than dashing off 180 or 240 characters and calling it a day. In order to participate in the dialogue, you had to invest some effort in what media professionals now call “building an audience” and you couldn’t do that simply by shitposting or responding in facile ways to real arguments.
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[I]f you wanted people to read your blog, you had to make it compelling enough that they would visit it, directly, because they wanted to. And if they wanted to respond to you, they had to do it on their own blog, and link back. The effect of this was that there were few equivalents of the worst aspects of social media that broke through. If someone wanted to troll you, they’d have to do it on their own site and hope you took the bait because otherwise no one would see it.
I think of this now as the difference between living in a house you built that requires some effort to visit and going into a town square where there are not particularly rigorous laws about whether or not someone can punch you in the face. Before social media, if someone wanted to engage with you, they had to come to your house and be civil before you’d give them the time of day or let them in. And if they wanted you to engage with them, they’d have to make their own house compelling enough that you’d want to visit.
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Early blogging was slower, less beholden to the hourly news cycle, and people were more inclined to talk about personal enthusiasms as well as what was going on in the world because blogs were considered an individual enterprise, not necessarily akin to a regular publication. One of my early blogs was mostly about economics, a Ukrainian punk band called Gogol Bordello, politics, and a bar on Canal street that turned into an Eastern European disco every night around midnight.
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Some of the best blogs have evolved and expanded. Independent media is more important than ever, and Donald Trump’s recent attempts to censor mainstream outlets, comedians he doesn’t like, and “leftist” professors underscore the fact that speech is critical. The lesson for me, from the early blogosphere, is that quality of speech matters, too. There’s a part of me that hopes that the most toxic social media platforms will quietly implode because they’re not conducive to it, but that is wishcasting; as long as there are capitalist incentives behind them, they probably won’t. I still look for people with early blogger energy, though — people willing to make an effort to understand the world and engage in a way that isn’t a performance, or trolling, or outright grifting. Enough of them, collectively, can be agents of change.
Source: Talking Points Memo
Image: Michael Dziedzic