Thought Shrapnel

I didn’t really want to share anything about US politics this week, but I can’t not share this thread from Roland Meyer about the Trump ‘Gaza Riviera’ video that you’ve probably seen by now. Or at least read about. It’s the first time I’ve come across Meyer, who is DIZH Bridge Professor in Digital Cultures and Arts at the University of Zurich and the Zurich University of the Arts (ZHdK).

He says that sharing the video “without trying to understand how it shows our new normal” is problematic, but ignoring it isn’t an option either. I’m sharing his analysis of mainly because ‘platform realism’ is a useful term to avoid just vaguely gesturing to something as ‘AI generated’. The point is that creating this kind of aesthetic is easy and cheap in a world of consumer-grade AI tools which require no particular talent to use.

No-one thinks that this is real, the point is rather to provoke, distract, and demonstrate a brazen disregard for international law. It’s a fabrication of a different reality, something that is absolutely part of the fascist playbook. It started with the ‘Gulf of Mexico’ naming dispute, and continues from there. After all, when you’re trying to refute bullshit, you’re not doing anything else.

There is nothing crazy about this. This horrific video epitomizes the logic of current meme-fascism: it’s a colonization of the imagination that precedes and aestheticizes real neo-imperialist violence, dressed up in the glossy looks of stock imagery, influencer content and online scamming
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⁠⁠The vision, if you want to call it that, presented in this video is cheap, superficial, inconsistent and hardly capable of convincing, seducing or deceiving anyone. But that’s exactly the point: Trump doesn’t need to convince anyone, he can use his raw power. The video shows how little he cares
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Unlike 20th century propaganda, #platformrealism is not an aesthetic of seduction, but of brutal carelessness and blatant ignorance. The power of a video like this lies in the sloppiness of its means - anyone could produce it, without expertise, without investment, without even watching it
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Pointing out AI-induced glitches and hallucinations like the bearded dancers therefore seems to me to be beside the point. Such traditional critique of representation is helpless when those in power are no longer concerned with the details of representation, but only with ›flooding the zone
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Source: Bluesky

Image: BBC Verify