Thought Shrapnel

It’s hard to avoid the drama unfolding at the start of the second Trump presidential term. I don’t even know, really, what’s going on — other than a lot of confusion and emotional violence. I guess the cruelty is the point.

Anyway, Ryan Broderick of much-quoted Garbage Day fame, has some advice for journalists which is advice for us all, really: the world has changed, so it’s time to adapt. That doesn’t mean “sell out” or “abandon your ethics.” Quite the opposite.

Welcome to 2025. No one reads your website or watches your TV show. Subscription revenue will never truly replace ad revenue and ad revenue is never coming back. All of your influence is now determined by algorithms owned by tech oligarchs that stole your ad revenue and they not only hate you, personally, but have aligned themselves with a president that also hates you, personally. The information vacuum you created by selling yourself out for likes and shares and Facebook-funded pivot-to-video initiatives in the 2010s has been filled in by random “news influencers,” some of which are literally using ChatGPT to write their posts. While many others are just making shit up to go viral. And the people taking over the country currently have spent the last decade, in public, I might add, crafting a playbook — one you dismissed — that, if successful, means the end of everything that resembles America. And that includes our free and open and lazy mainstream media. And they’re pretty confident it’ll succeed because, unlike you, they know how broken the internet is now and are happy to take advantage of it. While I’m sure it feels very professional to continue playing stenographer in your little folding chair at the White House, they’re literally replacing you with podcasters as we speak. So this is it. Adapt or die. Or at the very least, die with some dignity.

Source: Garbage Day

Image: wu yi