The rise of mass social platforms has been at the cost of a truly independent, truly open internet
Some wise words from Dan Sinker about how we need to reclaim the internet — and why.
I’ve been thinking recently about how anti-fascist writing circulated in Germany after Hitler’s rise. Called tarnschriften, or “hidden writings,” these pocket-sized essays, news updates, and how-tos were hidden inside the covers of mundane, everyday materials.
Get a few pages in to Der Kanarienvogel, “a practical handbook on the natural history, care, and breeding of the canary” and you’re no longer reading about how “the canary is one of the loveliest creatures on earth,” but instead getting the latest updates on the anti-Nazi resistance efforts of the German Communist Party.
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We need to build new things in new ways independent of the oligarchs that now control the government after already controlling much of our lives.
That means moving away from the platforms that have dominated the way we’ve connected, collaborated, and disseminated information for the last couple decades. The rise of mass social platforms has been at the cost of a truly independent, truly open internet. But it’s still there. You can still build anything on it, free of platforms and the overreach of monopolists and oligarchs.
It also means reacquainting ourselves with offline connections. We’ve built for scale for so long (in our software and in our focus on swelling our own follower counts) that we’ve forgotten the power of a handful of people around a table. It’s time to stop chasing scale and start chasing the right people. Spread information table to table, person to person. 1:1 is everything right now.
And while we’re talking offline, let’s talk about making physical media again: music that can’t be taken away with a keystroke, movies that don’t involve a subscription, and news, writing, art and more that can be copied and printed and handed person-to-person—inside seed packets or not.
We have to become the media that has collapsed. Pick up the pieces and build anew. Build robust. Build independent.
Source: Dan Sinker
Image: Bryan McGowan