Thought Shrapnel

I notice that Ev Williams, founder of Blogger, Twitter, and Medium, has co-founded a new social app called Mozi. It’s iOS-only for now, and seems to be reinventing some of the functionality of Foursquare check-ins with the private aspect of Path.

Path is the best social network I’ve ever used. I only used it with my family, but as I mentioned when lamenting its demise in 2018, it had the perfect mix of features. As I also hinted at in that post, for-profit private social networks just aren’t sustainable. We never did find anything to replace it, and Signal chats just aren’t the same.

Mozi seems to be based on people making travel plans and then serendipitously bumping into each other. I’d suggest this is already a solved problem for younger generations through Snap Maps, meaning it’s a firmly middle-aged problem. For that demographic, they’re probably likely to be travelling less. And if they’re British, a good proportion would pay money not to awkwardly bump into people they kind-of know 😅

Williams is a billionaire at this point, so he can do what he likes. But, inevitably, I’ll be pointing back to this post in less than two years when it shuts down. So I won’t be bothering to set up an account, even when it comes to Android.

When you spend your life building internet platforms, it’s hard to quit the habit. So while trying to get a grasp on the people I knew to invite to my birthday, I started thinking: What if we did have a network designed for this purpose? Not just invites, but a map of the people we actually knew and tools for enhancing those relationships?

In other words, what would an actually social network look like?

Clearly, it would need to be private. Non-performative. No public profiles. No public status competitions. No follower counts. No strangers.

Source: Medium