Yeah, but how?
I listen to a popular podcast called The Rest is Politics. I remember listening before the US Presidential Election where the hosts could not bring themselves to believe that Trump would successfully win a second term. Why? Because he has “no ground game.” That is to say, he doesn’t have the processes set up to be able to mass-mobilise supporters to knock on doors, get the word out, and encourage people to vote.
Given the results, that’s increasingly looking like 20th century thinking. I’ve heard anecodotes of people knocking on doors and people already having talking points from following social media influencers and watching YouTube videos. If people have already made up their mind based on things they’ve seen on the small screen they carry around with them everywhere, knocking on their door every few years isn’t going to change their mind.
This is why social media is so important. This post argues that we need to be creating new spaces, not just “meeting people where they are.” It’s not an incorrect position to take. I don’t disagree with anything in the post. But how exactly? Mastodon and the Fediverse more generally could have been the ‘ark’ to which people fled after leaving X/Twitter. Instead, they flocked to another “potentially decentralised” social network, with investors and no incentive to do anything other than what everyone else has done before.
I’d like to organise. I’d like to use Open Source software everywhere. I’d like to only buy things from co-ops. However, back in the real world where I need to interact with capitalism to survive…
It’s hard to ignore the fact that progressive movements, despite their critical rhetoric, rely on the same capitalist and surveillance-driven platforms that actively subvert their goals. Platforms like Google, Facebook, The Communication Silo Formerly Named Twitter, and Instagram—behemoths of surveillance capitalism—become the very spaces where activism happens. These corporations profit from our clicks, likes, and shares, capturing our data and feeding it into systems of control that profit from inequality, exploitation, and surveillance.
This ongoing reliance on corporate-owned platforms represents a deep contradiction in our movements. By using these tools, we are feeding the beast—the tech giants profiting from our data, monetizing our activism, and undermining the very causes we fight for. In a real sense, we’ve become complicit in our own subjugation, ceding our autonomy, values, and privacy to the very corporations that reinforce the inequalities we seek to dismantle.
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The phrase “you have to meet people where they live” has been an all-too-convenient defense for this complicity. But this outlook only reinforces the status quo. Shouldn’t a genuinely radical movement—especially a socialist one—work toward building new spaces where people can live, organize, and act outside of these exploitative systems?
Socialist movements throughout history didn’t merely meet people in existing power structures—they created new models of organization, new forms of cooperation, and new spaces for living and working together. From cooperatives to unions, the goal has always been to build alternatives to the capitalist way of life. Why, then, should we treat digital space any differently?
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We cannot keep organizing through the tools of surveillance capitalism if we want to build a post-capitalist future. We must take control of the infrastructure itself—through open-source, community-run platforms. This is not just about technical solutions, but about aligning our methods of organizing with our values and principles.
Source: Seize the Means of Community
Image: Intricate Explorer