It’s been almost impossible to miss the announcement from OpenAI, the creators of ChatGPT and DALL-E) about Sora “an AI model that can create realistic and imaginative scenes from text instructions”. While this isn’t available to the general public yet (thankfully, given upcoming elections!) this is what’s on the horizon.

There’s a great overview and explainer from YouTuber MKBHD which I recommend. It’s important to remember that, while tech companies will point to things like C2PA as safeguards, the only real ways to protect your information landscape are: a) get your news from reputable sources, b) be skeptical about things that sound unlikely and go looking for other sources, and c) immerse yourself in new things like this so you start being able to recognise giveaway signs.

MKBHD does a good job of starting to point out some of the latter in the video above. Again, I suggest you watch it.