Suw Charman-Anderson reflects on something that has definitely shifted over my lifetime: writing for money. These days, we live in the ‘creator economy’ which bears as much relation to reality as the ‘sharing economy’ does to the world of Airbnb, etc.
It’s related to the idea discussed in another article that’s been doing the rounds from Vox in which Rebecca Jones bemoans the need for ‘personal branding’ in every walk of life these days.
I’ve been running my own business since 1998, and I don’t want to have to bring that sensibility to my writing. I don’t like doing ‘promo’ and trying to ‘build a platform’ – I just want to share my writing with people whom I hope will enjoy it. I don’t want to get to a point where I’m spending more time doing marketing than writing. And yet, this is what is in store.
It used to be that success brought fame. Now you need to be famous in order to even get a shot at success. Substack was supposed to be a way out of that double bind, but it isn’t. In her blog post, The creator economy can’t rely on Patreon, Joan Westenberg points out that Patreon and Substack are just flogging Kevin Kelly’s 1,000 True Fans theory from 2008.
The creative industries, like so many others, have individualised risk and privatised profits. So even though the creative industries sector contributed £109 billion to the UK economy in 2021 – that’s 5.6 percent of the entire economy – actual creatives go largely underpaid. We have become commodities. Until we are famous, we are entirely fungible. No one likes to think that about themselves, but this is what the industry has done to us.
[…] I enjoy writing my newsletters, and I will continue to write them in the hope that others enjoy reading them. However, they will not figure in my financial plans, whether short-term or long-term. Any income they generate is gravy, it’s not the roast.
Much of my focus is now on conserving energy so that I have enough to spend on writing and actual paying work. This is about developing a sustainable way to live which pays the bills and leaves me enough space to be creative. I don’t want to have to sacrifice my precious writing time at the altar of building a platform, even if that makes me less attractive to publishers.
Source: Why Aren’t I Writing?