I feel like this fits well with some stuff WAO has been revisiting this week around challenger brands and crafting messages for specific audiences.

Composite image of politicians and company logos

The same forces that are driving the rise of populism in politics are also used by startups to grow their business.

Here’s are political strategies that businesses use to grow:

  1. The power of the outsider narrative
  2. Single issue voters
  3. Grassroots Mobilisation
  4. Narrative Control and Messaging
  5. Building Alliances and Partnerships
  6. Segmentation and Targeting


The key takeaway is that inspiration can be drawn from the most unexpected places. From modern politics and entrepreneurship, there’s always something new to learn, adapt, and apply to your own endeavours.

Source: The shared persuasion tactics of politics and startups