You say: “let’s go to war on surveillance-based advertising.”

You’ll like this item from Private Eye:
Faking Hell:

Here’s a some selected inks on the topic of resisting surveillance by facial recognition:

Local government regulation (in US)

No signs in media of similar action in the UK or Europe yet (surprise!) but this is promising:

Adversarial camouflage one way to go:

And then of course, there’s broader campaigning: