As detailed here, our co-op decided last week to lift our sights, expand our vision, and represent ourselves more holistically.

So when I stumbled upon Paul Jarvis' post on the importance of making art, it really chimed with me:

What makes the content you create awesome is that it’s a story told through your unique lens. It’s you, telling a story. It’s you not giving a fuck about anything but telling that story. It doesn’t matter if it’s a blog post about banking software or a video on how to make nut milk, the content will be better if you let your real personality shine.
He gives some specific tips in the short post, which is definitely worth your time.

From my point of view with Thought Shrapnel, I don’t track open rates, etc. because it means I can focus on what I’m interested in, rather than whatever I can get people to click on.

Source: Paul Jarvis