I’m on the fence on this as, on the one hand, email is an absolute bedrock of the internet, a common federated standard that we can rely upon independent of technological factionalism. On the other hand, so long as it’s built into a standard others can adopt, it could be pretty cool.

The author of this article really doesn’t like Google’s idea of extending AMP (Accelerated Mobile Pages) to the inbox:

See, email belongs to a special class. Nobody really likes it, but it’s the way nobody really likes sidewalks, or electrical outlets, or forks. It not that there’s something wrong with them. It’s that they’re mature, useful items that do exactly what they need to do. They’ve transcended the world of likes and dislikes.
Fair enough, but as a total convert to Google's 'Inbox' app both on the web and on mobile, I don't think we can stop innovation in this area:
Emails are static because messages are meant to be static. The entire concept of communication via the internet is based around the telegraphic model of exchanging one-way packets with static payloads, the way the entire concept of a fork is based around piercing a piece of food and allowing friction to hold it in place during transit.
Are messages 'meant to be static'? I'm not so sure. Books were 'meant to' be paper-based until ebooks came along, and now there's all kinds of things we can do with ebooks that we can't do with their dead-tree equivalents.
Why do this? Are we running out of tabs? Were people complaining that clicking “yes” on an RSVP email took them to the invitation site? Were they asking to have a video chat window open inside the email with the link? No. No one cares. No one is being inconvenienced by this aspect of email (inbox overload is a different problem), and no one will gain anything by changing it.
Although it's an entertaining read, if 'why do this?' is the only argument the author, Devin Coldewey, has got against an attempted innovation in this space, then my answer would be why not? Although Coldewey points to the shutdown of Google Reader as an example of Google 'forcing' everyone to move to algorithmic news feeds, I'm not sure things are, and were, as simple as that.

It sounds a little simplistic to say so, but people either like and value something and therefore use it, or they don’t. We who like and uphold standards need to remember that, instead of thinking about what people and organisations should and shouldn’t do.

Source: TechCrunch