I’ve followed the IndieWeb movement since its inception, but it’s always seemed a bit niche. I love (and use) the POSSE model, for example, but expecting everyone to have domain of their own stacked with open source software seems a bit utopian right now.

I was surprised and delighted, therefore, to see a post on the GoDaddy blog extolling the virtues of the IndieWeb for business owners. The author explains that the IndieWeb movement was born of frustration:

Frustration from software developers who like the idea of social media, but who do not want to hand over their content to some big, unaccountable internet company that unilaterally decides who gets to see what.

Frustration from writers and content creators who do not want a third party between them and the people they want to reach.

Frustration from researchers and journalists who need a way to get their message out without depending on the whim of a big company that monitors, and sometimes censors, what they have to say.

He does a great job of explaining, with an appropriate level of technical detail, how to get started. The thing I'd really like to see in particular is people publishing details of events at a public URL instead of (just) on Facebook:
Importantly, with IndieAuth, you can log into third-party websites using your own domain name. And your visitors can log into your website with their domain name. Or, if you organize events, you can post your event announcement right on your website, and have attendees RSVP either from their own IndieWeb sites, or natively on a social site.
A recommended read. I'll be pointing people to this in future!

Source: GoDaddy