Apple is touting a new feature in the latest version of iOS that helps you reduce the amount of time you spend on your smartphone. Facebook are doing something similar. As this article in The New York Times notes, that’s no accident:

There’s a reason tech companies are feeling this tension between making phones better and worrying they are already too addictive. We’ve hit what I call Peak Screen.

For much of the last decade, a technology industry ruled by smartphones has pursued a singular goal of completely conquering our eyes. It has given us phones with ever-bigger screens and phones with unbelievable cameras, not to mention virtual reality goggles and several attempts at camera-glasses.

The article even gives the example of Augmented Reality LEGO play sets which actively encourage you to stop building and spend more time on screens!

Tech has now captured pretty much all visual capacity. Americans spend three to four hours a day looking at their phones, and about 11 hours a day looking at screens of any kind.

So tech giants are building the beginning of something new: a less insistently visual tech world, a digital landscape that relies on voice assistants, headphones, watches and other wearables to take some pressure off our eyes.


Screens are insatiable. At a cognitive level, they are voracious vampires for your attention, and as soon as you look at one, you are basically toast.

It’s not enough to tell people not to do things. Technology can be addictive, just like anything else, so we need to find better ways of achieving similar ends.

But in addition to helping us resist phones, the tech industry will need to come up with other, less immersive ways to interact with digital world. Three technologies may help with this: voice assistants, of which Amazon’s Alexa and Google Assistant are the best, and Apple’s two innovations, AirPods and the Apple Watch.

All of these technologies share a common idea. Without big screens, they are far less immersive than a phone, allowing for quick digital hits: You can buy a movie ticket, add a task to a to-do list, glance at a text message or ask about the weather without going anywhere near your Irresistible Screen of Splendors.

The issue I have is that it’s going to take tightly-integrated systems to do this well, at least at first. So the chances are that Apple or Google will create an ecosystem that only works with their products, providing another way to achieve vendor lock-in.

Source: The New York Times