This post by Daniel Gross, partner in a well-known startup accelerator is written for an audience of people in tech looking to build their next company. However, I think there’s more widely-applicable takeaways from it.

Gross mentions the following:

  1. If you want to make something grand, don’t start with grand ambitions
  2. Focus on the repeat offenders
  3. Tell your friends what you’re doing
  4. Make sure you enjoy thinking about it
  5. Get in the habit of simplifying
  6. Validate your market
  7. Launch uncomfortably quickly

To explain and unpack, point two is getting at those things that you think about every so often, those things you’re curious about. Points six and seven are, of course, focused on putting products in a marketplace, but I think there’s a way to think about this from a different perspective.

Take someone who’s looking for the next thing to do. Perhaps they’re dissatisfied with their current line of work, and so want to pursue opportunities in a different sector. It’s useful for them to look at what’s ‘normal’ (for example, teachers and lawyers work long hours). Once you’ve done your due diligence, it’s worth just getting started. Go and do something to set yourself on the road.

If there’s anything you remember from the post, let it be these two words: perpetual motion. Just Do It. Make little steps every day. One day that’ll add up to the next Google, Apple or Facebook.

…or, indeed, a role that you much prefer to the one you’re performing now!

Source: Daniel Gross