This is Stephen Downes’ commentary on an article by Tom Vander Ark. I think crunch time is coming for universities, especially when you think about how people are increasingly applying for jobs with portfolios, microcredentials, and proof of experience, rather than simply a CV with a degree on it.
Educators need to be aware that the marketing campaign against their unique value proposition is well underway. “Companies are missing out on skilled, diverse talent when they arbitrarily ‘require’ a four-year degree. It’s bad for workers and it’s bad for business. It doesn’t have to be this way,” says former McKinsey partner Byron Auguste, who founded Opportunity@Work. “Instead of ‘screening out’ by pedigree, smart employers are increasing ‘screening in talent for performance and potential.” The question for colleges and universities is this: if people no longer value your degrees and certificates, what will you be selling them when you charge them tuition fees?