Twitter jumped the shark a while ago for me and I spend most of my time on the Fediverse these days. It’s an angry space. However, the reason I’m sharing this article because of the last sentence (which I’ve made bold). Ouch.
Twitter could be adding some new emojis to augment its formerly star-shaped, currently heart-shaped Like button, according to app researcher Jane Manchun Wong. The assets Wong found — which have been reliable predictions of future features in the past — show “cheer,” “hmm,” “sad,” and “haha” emoji reactions, though some currently only have a placeholder emoji.
Facebook has had a similar set of reactions since 2016. But Wong’s leak shows that Twitter could be taking a slightly different path when it comes to which moods it wants users to express: while it has laughing and sad expressions in common with Facebook, Twitter may also include a makes-you-think and cheer option. Twitter doesn’t seem to have the “angry” expression that Facebook does, but that may be because anger on Twitter is already handled by the reply and quote tweet functions.
🦆 Bionic Duckweed: making the future the enemy of the present — “In its broader sense, bionic duckweed can be thought of a sort of unobtainium that renders investment in present-day technologies pointless, unimaginative, and worst of all On The Wrong Side Of History. “Don’t invest in what can be done today, because once bionic duckweed is invented it’ll all be obsolete.” It is a sort of promissory note in reverse, forcing us into inaction today in the hope of wonders tomorrow.”
🤔 The best tech of CES 2020: Where are they now? — “What looked like it was just a one-off at the largest tech tradeshow in the world, but actually turned out to be a real product? What got a lot of buzz and then dropped off our radars, only to resurface months later? And, of course, what was simply too good to be true?”
🔥 Sauron Has the Power of the One Ring for Another Week, What’s the Worst that Could Happen? — “Upon further reflection, we are not entirely sure the orcs and trolls who participated in this demonstration were indeed sent by Sauron. Yes, the Mouth of Sauron encouraged the pro-Evil horde into a “trial by combat.” Yes, the crowd was painted with Sauron’s Red Eye and chanted his name. But anyone can mix paint and yell. We have it on good rumor that there were hobbits mixed into the gathering and inciting violence. Granted, we started these rumors, but oftentimes rumors are true.”
⛵ Working Off-Grid Efficiently — “For the first 3 years we tested the limits of our space, and at first, it was difficult to create new things, as we had to make time to learn how to solve the underlying problems. Our boat was not just an office, it was also our house and transport. As for us, we were artists, but also had to be plumbers, deckhands, electricians, captains, janitors and accountants.”
Quotation-as-title by Baltasar Gracián. Image from top-linked post.
In the complaint filed Thursday in federal court in San Francisco, New Jersey Instagram user Brittany Conditi contends the app’s use of the camera is intentional and done for the purpose of collecting “lucrative and valuable data on its users that it would not otherwise have access to.”
Facebook has been incredibly lucrative for its founder, Mark Zuckerberg, who ranks among the wealthiest men in the world. But it’s been a disaster for the world itself, a powerful vector for paranoia, propaganda and conspiracy-theorizing as well as authoritarian crackdowns and vicious attacks on the free press. Wherever it goes, chaos and destabilization follow.
I can’t sit by and stay silent while these platforms continue to allow the spreading of hate, propaganda and misinformation – created by groups to sow division and split America apart,” Kardashian West said.
To Bharat Mediratta, chief technology officer at Dropbox, the quarantine experience has highlighted a huge gap in the market. “What we have right now is a bunch of different productivity and collaboration tools that are stitched together. So I will do my product design in Figma, and then I will submit the code change on GitHub, I will push the product out live on AWS, and then I will communicate with my team using Gmail and Slack and Zoom,” he says. “We have all that technology now, but we don’t yet have the ‘digital knowledge worker operating system’ to bring it all together.”
OK, so this is a sponsored post by Dropbox on the WIRED website, but what it highlights is interesting. For example, Monday.com (which our co-op uses) rebranded itself a few months ago as a ‘Work OS’. There’s definitely a lot of money to be made for whoever manages to build an integrated solution, although I think we’re a long way off something which is flexible enough for every use case.
Today, I don’t define success the way that I did when I was younger. I don’t measure it in copies sold or dollars earned. I measure it in what my days look like and the quality of my creative expression: Do I have time to write? Can I say what I think? Do I direct my schedule or does my schedule direct me? Is my life enjoyable or is it a chore?
Tim Ferriss has this question he asks podcast guests: “If you could have a gigantic billboard anywhere with anything on it what would it say and why?” I feel like the title of this blog post is one of the answers I would give to that question.
We are a small group of volunteers who met as members of the Higher Ed Learning Collective. We were inspired by the initial demand, and the idea of self-study, interracial groups. The initial decision to form this initiative is based on the myriad calls from people of color for white-bodied people to do internal work. To do the work, we are developing a space for all individuals to read, share, discuss, and interrogate perspectives on race, racism, anti-racism, identity in an educational setting. To ensure that the fight continues for justice, we need to participate in our own ongoing reflection of self and biases. We need to examine ourselves, ask questions, and learn to examine our own perspectives. We need to get uncomfortable in asking ourselves tough questions, with an understanding that this is a lifelong, ongoing process of learning.
This is a fantastic resource for people who, like me, are going on a learning journey at the moment. I’ve found the podcast Seeing White by Scene on Radio particularly enlightening, and at times mind-blowing. Also, the Netflix documentary 13th is excellent, and available on YouTube.
If we put a small amount of time into caring for our gadgets, they can last indefinitely. We’d also be doing the world a favor. By elongating the life of our gadgets, we put more use into the energy, materials and human labor invested in creating the product.
Brian X. Chen (The new York times)
This is a pretty surface-level article that basically suggests people take their smartphone to a repair shop instead of buying a new one. What it doesn’t mention is that aftermarket operating systems such as the Android-based LineageOS can extend the lifetime of smartphones by providing security updates long beyond those provided by vendors.
EncroChat sold customized Android handsets with GPS, camera, and microphone functionality removed. They were loaded with encrypted messaging apps as well as a secure secondary operating system (in addition to Android). The phones also came with a self-destruct feature that wiped the device if you entered a PIN.
The service had customers in 140 countries. While it was billed as a legitimate platform, anonymous sources told Motherboard that it was widely used among criminal groups, including drug trafficking organizations, cartels, and gangs, as well as hitmen and assassins.
EncroChat didn’t become aware that its devices had been breached until May after some users noticed that the wipe function wasn’t working. After trying and failing to restore the features and monitor the malware, EncroChat cut its SIM service and shut down the network, advising customers to dispose of their devices.
Monica Chin (The Verge)
It goes without saying that I don’t want assassins, drug traffickers, and mafia types to be successful in life. However, I’m always a little concerned when there are attacks on encryption, as they’re compromising systems also potentially used by protesters, activists, and those who oppose the status quo.
The findings demonstrate how common it is for dialog in TV shows and other sources to produce false triggers that cause the devices to turn on, sometimes sending nearby sounds to Amazon, Apple, Google, or other manufacturers. In all, researchers uncovered more than 1,000 word sequences—including those from Game of Thrones, Modern Family, House of Cards, and news broadcasts—that incorrectly trigger the devices.
“The devices are intentionally programmed in a somewhat forgiving manner, because they are supposed to be able to understand their humans,” one of the researchers, Dorothea Kolossa, said. “Therefore, they are more likely to start up once too often rather than not at all.”
Dan Goodin (Ars Technica)
As anyone with voice assistant-enabled devices in their home will testify, the number of times they accidentally spin up, or misunderstand what you’re saying can be amusing. But we can and should be wary of what’s being listened to, and why.
The Five Levels of Remote Work — and why you’re probably at Level 2
Effective written communication becomes critical the more companies embrace remote work. With an aversion to ‘jumping on calls’ at a whim, and a preference for asynchronous communication… [most] communications [are] text-based, and so articulate and timely articulation becomes key.
Steve Glaveski (The Startup)
This is from March and pretty clickbait-y, but everyone wants to know how they can improve – especially if didn’t work remotely before the pandemic. My experience is that actually most people are at Level 3 and, of course, I’d say that I and my co-op colleagues are at Level 5 given our experience…
All mammals, including us, breathe in through the same opening that we breathe out. Can you imagine if our digestive system worked the same way? What if the food we put in our mouths, after digestion, came out the same way? It doesn’t bear thinking about! Luckily, for digestion, we have a separate in and out. And that’s what the birds have with their lungs: an in point and an out point. They also have air sacs and hollow spaces in their bones. When they breathe in, half of the good air (with oxygen) goes into these hollow spaces, and the other half goes into their lungs through the rear entrance. When they breathe out, the good air that has been stored in the hollow places now also goes into their lungs through that rear entrance, and the bad air (carbon dioxide and water vapor) is pushed out the front exit. So it doesn’t matter whether birds are breathing in or out: Good air is always going in one direction through their lungs, pushing all the bad air out ahead of it.
Walter Murch (Nautilus)
Incredible. Birds are badass (and also basically dinosaurs).
In the many essays of his life he discovered the importance of the moderate life. In his final essay, “On Experience,” Montaigne reveals that “greatness of soul is not so much pressing upward and forward as knowing how to circumscribe and set oneself in order.” What he finds, quite simply, is the importance of the moderate life. We must then, he writes, “compose our character, not compose books.” There is nothing paradoxical about this because his literary essays helped him better essay his life. The lesson he takes from this trial might be relevant for our own trial: “Our great and glorious masterpiece is to live properly.”
Robert Zaresky (The New York Times)
Every week, Bryan Alexander replies to the weekly Thought Shrapnel newsletter. Last week, he sent this article to both me and Chris Lott (who produces the excellent Notabilia).
I’m having to write this ahead of time due to travel commitments. Still, there’s the usual mixed bag of content in here, everything from digital credentials through to survival, with a bit of panpsychism thrown in for good measure.
Recognition is from a certain point of view hyperlocal, and it is this hyperlocality that gives it its global value – not the other way around. The space of recognition is the community in which the competency is developed and activated. The recognition of a practitioner in a community is not reduced to those generally considered to belong to a “community of practice”, but to the intersection of multiple communities and practices, starting with the clients of these practices: the community of practice of chefs does not exist independently of the communities of their suppliers and clients. There is also a very strong link between individual recognition and that of the community to which the person is identified: shady notaries and politicians can bring discredit on an entire community.
As this roundup goes live I’ll be at Open Belgium, and I’m looking forward to catching up with Serge while I’m there! My take on the points that he’s making in this (long) post is actually what I’m talking about at the event: open initiatives need open organisations.
Mr Higgins, who was opening a celebration of Trinity College Dublin’s College Historical Debating Society, said “universities are not there merely to produce students who are useful”.
“They are there to produce citizens who are respectful of the rights of others to participate and also to be able to participate fully, drawing on a wide range of scholarship,” he said on Monday night.
The President said there is a growing cohort of people who are alienated and “who feel they have lost their attachment to society and decision making”.
Jack Horgan-Jones (The Irish Times)
As a Philosophy graduate, I wholeheartedly agree with this, and also with his assessment of how people are obsessed with ‘markets’.
Not everyone will accept this sort of inclusivism. Some will insist on a stark choice between Jesus or hell, the Quran or hell. In some ways, overcertain exclusivism is a much better marketing strategy than sympathetic inclusivism. But if just some of the world’s population opened their minds to the wisdom of other religions, without having to leave their own faith, the world would be a better, more peaceful place. Like Aldous Huxley, I still believe in the possibility of growing spiritual convergence between different religions and philosophies, even if right now the tide seems to be going the other way.
Jules Evans (Aeon)
This is an interesting article about the philosophy of Aldous Huxley, whose books have always fascinated me. For some reason, I hadn’t twigged that he was related to Thomas Henry Huxley (aka “Darwin’s bulldog”).
So what really failed, maybe, wasn’t iTunes at all—it was the implicit promise of Gmail-style computing. The explosion of cloud storage and the invention of smartphones both arrived at roughly the same time, and they both subverted the idea that we should organize our computer. What they offered in its place was a vision of ease and readiness. What the idealized iPhone user and the idealized Gmail user shared was a perfect executive-functioning system: Every time they picked up their phone or opened their web browser, they knew exactly what they wanted to do, got it done with a calm single-mindedness, and then closed their device. This dream illuminated Inbox Zero and Kinfolk and minimalist writing apps. It didn’t work. What we got instead was Inbox Infinity and the algorithmic timeline. Each of us became a wanderer in a sea of content. Each of us adopted the tacit—but still shameful—assumption that we are just treading water, that the clock is always running, and that the work will never end.
Robinson Meyer (The Atlantic)
This is curiously-written (and well-written) piece, in the form of an ordered list, that takes you through the changes since iTunes launched. It’s hard to disagree with the author’s arguments.
But what if YouTube had failed? Would we have missed out on decades of cultural phenomena and innovative ideas? Would we have avoided a wave of dystopian propaganda and misinformation? Or would the internet have simply spiraled into new — yet strangely familiar — shapes, with their own joys and disasters?
Adi Robertson (The Verge)
I love this approach of imagining how the world would have been different had YouTube not been the massive success it’s been over the last 15 years. Food for thought.
It’s tempting to look for laws of people the way we look for the laws of gravity. But science is hard, people are complex, and generalizing can be problematic. Although experiments might be the ultimate truthtellers, they can also lead us astray in surprising ways.
Hannah Fry (The New Yorker)
A balanced look at the way that companies, especially those we classify as ‘Big Tech’ tend to experiment for the purposes of engagement and, ultimately, profit. Definitely worth a read.
The trend to tap into is the changing nature of trust. One of the biggest social trends of our time is the loss of faith in institutions and previously trusted authorities. People no longer trust the Government to tell them the truth. Banks are less trusted than ever since the Financial Crisis. The mainstream media can no longer be trusted by many. Fake news. The anti-vac movement. At the same time, we have a generation of people who are looking to their peers for information.
Lawrence Lundy (Outlier Ventures)
This post is making the case for blockchain-based technologies. But the wider point is a better one, that we should trust people rather than companies.
Any sufficiently advanced technology is indistinguishable from nature. Agriculture de-wilded the meadows and the forests, so that even a seemingly pristine landscape can be a heavily processed environment. Manufactured products have become thoroughly mixed in with natural structures. Now, our machines are becoming so lifelike we can’t tell the difference. Each stage of technological development adds layers of abstraction between us and the physical world. Few people experience nature red in tooth and claw, or would want to. So, although the world of basic physics may always remain mindless, we do not live in that world. We live in the world of those abstractions.
George Musser (Nautilus)
This article, about artificial ‘panpsychism’ is really challenging to the reader’s initial assumptions (well, mine at least) and really makes you think.
It would appear that our brains are much better at coping in the cold than dealing with being too hot. This is because our bodies’ survival strategies centre around keeping our vital organs running at the expense of less essential body parts. The most essential of all, of course, is our brain. By the time that Shatayeva and her fellow climbers were experiencing cognitive issues, they were probably already experiencing other organ failures elsewhere in their bodies.
William Park (BBC Future)
Not just one story in this article, but several with fascinating links and information.
Weird Internet Careers are the kinds of jobs that are impossible to explain to your parents, people who somehow make a living from the internet, generally involving a changing mix of revenue streams. Weird Internet Career is a term I made up (it had no google results in quotes before I started using it), but once you start noticing them, you’ll see them everywhere.
Gretchen McCulloch (All Things Linguistic)
I love this phrase, which I came across via Dan Hon’s newsletter. This is the first in a whole series of posts, which I am yet to explore in its entirety. My aim in life is now to make my career progressively more (internet) weird.
While the Outdoor Foundation’s 2019 Outdoor Participation Report showed that while a bit more than half of Americans went outside to play at least once in 2018, nearly half did not go outside for recreation at all. Americans went on 1 billion fewer outdoor outings in 2018 than they did in 2008. The number of adolescents ages 6 to 12 who recreate outdoors has fallen four years in a row, dropping more than 3% since 2007
The number of outings for kids has fallen 15% since 2012. The number of moderate outdoor recreation participants declined, and only 18% of Americans played outside at least once a week.
Jason Blevins (The Colorado Sun)
One of Bruce Willis’ lesser-known films is Surrogates (2009). It’s a short, pretty average film with a really interesting central premise: most people stay at home and send their surrogates out into the world. Over a decade after the film was released, a combination of things (including virulent viruses, screen-focused leisure time, and safety fears) seem to suggest it might be a predictor of our medium-term future.
It’s also telling when you think about what lengths companies have had to go through to make the EU versions of their sites different. Complying with GDPR has not been cheap. Any online business could choose to follow GDPR by default across all regions and for all visitors. It would certainly simplify things. They don’t, though. The amount of money in data collection is too big.
Jill Duffy (OneZero)
This is a strangely-titled article, but a decent explainer on what the web looks and feels like to those outside the EU. The author is spot-on when she talks about how GDPR and the recent California Privacy Law could be applied everywhere, but they’re not. Because surveillance capitalism.
The belief that privacy is private has left us careening toward a future that we did not choose, because it failed to reckon with the profound distinction between a society that insists upon sovereign individual rights and one that lives by the social relations of the one-way mirror. The lesson is that privacy is public — it is a collective good that is logically and morally inseparable from the values of human autonomy and self-determination upon which privacy depends and without which a democratic society is unimaginable.
Shoshana Zuboff (The New York Times)
I fear that the length of Zuboff’s (excellent) book on surveillance capitalism, her use of terms in this article such as ‘epistemic inequality, and the subtlety of her arguments, may mean that she’s preaching to the choir here.
The next time you snap a photo together at the park or a restaurant, try asking your child if it’s all right that you post it to social media. Use the opportunity to talk about who can see that photo and show them your privacy settings. Or if a news story about the algorithms on YouTube comes on television, ask them if they’ve ever been directed to a video they didn’t want to see.
Meghan Herbst (WIRED)
There’s some useful advice in this WIRED article, especially that given by my friend Ian O’Byrne. The difficulty I’ve found is when one of your kids becomes a teenager and companies like Google contact them directly telling them they can have full control of their accounts, should they wish…
One reason the best lack conviction, though, is time. They don’t have the time to get to the level of conviction they need, and it’s a knotty problem, because that level of care is precisely what makes their participation in the network beneficial. (In fact, when I ask people who have unintentionally spread misinformation why they did so, the most common answer I hear is that they were either pressed for time, or had a scarcity of attention to give to that moment)
But what if — and hear me out here — what if there was a way for people to quickly check whether linked articles actually supported the points they claimed to? Actually quoted things correctly? Actually provided the context of the original from which they quoted
And what if, by some miracle, that function was shipped with every laptop and tablet, and available in different versions for mobile devices?
This super-feature actually exists already, and it’s called control-f.
Roll the animated GIF!
Mike Caulfield (Hapgood)
I find it incredible, but absolutely believable, that only around 10% of internet users know how to use Ctrl-F to find something within a web page. On mobile, it’s just as easy, as there’s an option within most (all?) browsers to ‘search within page’. I like Mike’s work, as not only is it academic, it’s incredibly practical.
The MicroBachelors also mark a continued shift for EdX, which made its name as one of the first MOOC providers, to a wider variety of educational offerings
In 2018, EdX announced several online master’s degrees with selective universities, including the Georgia Institute of Technology and the University of Texas at Austin.
Two years prior, it rolled out MicroMasters programs. Students can complete the series of graduate-level courses as a standalone credential or roll them into one of EdX’s master’s degrees.
That stackability was something EdX wanted to carry over into the MicroBachelors programs, Agarwal said. One key difference, however, is that the undergraduate programs will have an advising component, which the master’s programs do not.
Natalie Schwartz (Education Dive)
This is largely a rewritten press release with a few extra links, but I found it interesting as it’s a concrete example of a couple of things. First, the ongoing shift in Higher Education towards students-as-customers. Second, the viability of microcredentials as a ‘stackable’ way to build a portfolio of skills.
Note that, as a graduate of degrees in the Humanities, I’m not saying this approach can be used for everything, but for those using Higher Education as a means to an end, this is exactly what’s required.
Today, I still trust Google to not allow business dealings to affect the rankings of its organic results, but how much does that matter if most people can’t visually tell the difference at first glance? And how much does that matter when certain sections of Google, like hotels and flights, do use paid inclusion? And how much does that matter when business dealings very likely do affect the outcome of what you get when you use the next generation of search, the Google Assistant?
Dieter Bohn (The Verge)
I’ve used DuckDuckGo as my go-to search engine for years now. It used to be that I’d have to switch to Google for around 10% of my searches. That’s now down to zero.
One of the toughest situations for a product manager is when they spot a brewing ethical issue, but they’re not sure how they should handle the situation. Clearly this is going to be sensitive, and potentially emotional. Our best answer is to discover a solution that does not have these ethical concerns, but in some cases you won’t be able to, or may not have the time.
I rarely encourage people to leave their company, however, when it comes to those companies that are clearly ignoring the ethical implications of their work, I have and will continue to encourage people to leave.
Marty Cagan (SVPG)
As someone with a sensitive radar for these things, I’ve chosen to work with ethical people and for ethical organisations. As Cagan says in this post, if you’re working for a company that ignores the ethical implications of their work, then you should leave. End of story.
Deepfakes will influence the 2020 election—and our economy, and our prison system(Quartz) — “The problem doesn’t stop at the elections, however. Deepfakes can alter the very fabric of our economic and legal systems. Recently, we saw a deepfake video of Facebook CEO Mark Zuckerberg bragging about abusing data collected from users circulated on the internet. The creators of this video said it was produced to demonstrate the power of manipulation and had no malicious intent—yet it revealed how deceptively realistic deepfakes can be.”
The Slackification of the American Home(The Atlantic) — “Despite these tools’ utility in home life, it’s work where most people first become comfortable with them. ‘The membrane that divides work and family life is more porous than it’s ever been before,’ says Bruce Feiler, a dad and the author of The Secrets of Happy Families. ‘So it makes total sense that these systems built for team building, problem solving, productivity, and communication that were invented in the workplace are migrating to the family space’.”
You probably don’t know what your coworkers think of you. Here’s how to change that(Fast Company) — “[T]he higher you rise in an organization, the less likely you are to get an accurate picture of how other people view you. Most people want to be viewed favorably by others in a position of power. Once you move up to a supervisory role (or even higher), it is difficult to get people to give you a straight answer about their concerns.”
Sharing, Generosity and Gratitude(Cable Green, Creative Commons) — “David is home recovering and growing his liver back to full size. I will be at the Mayo Clinic through the end of July. After the Mayo surgeons skillfully transplanted ⅔ of David’s liver into me, he and I laughed about organ remixes, if he should receive attribution, and wished we’d have asked for a CC tattoo on my new liver.”
Flexibility as a key benefit of open(The Ed Techie) — “As I chatted to Dames and Lords and fiddled with my tie, I reflected on that what is needed for many of these future employment scenarios is flexibility. This comes in various forms, and people often talk about personalisation but it is more about institutional and opportunity flexibility that is important.”
Abolish Eton: Labour groups aim to strip elite schools of privileges(The Guardian) — “Private schools are anachronistic engines of privilege that simply have no place in the 21st century,” said Lewis. “We cannot claim to have an education system that is socially just when children in private schools continue to have 300% more spent on their education than children in state schools.”
I Can’t Stop Winning!(Pinboard blog) – “A one-person business is an exercise in long-term anxiety management, so I would say if you are already an anxious person, go ahead and start a business. You’re not going to feel any worse. You’ve already got the main skill set of staying up and worrying, so you might as well make some money.”
Today is the first day of the Consumer Electronics Show, or CES, in Las Vegas. Each year, tech companies showcase their latest offerings and concepts. Nilay Patel, Editor-in-Chief for The Verge, comments that, increasingly, the tech industry is built on a number of assumptions about consumers and human behaviour:
[T]hink of the tech industry as being built on an ever-increasing number of assumptions: that you know what a computer is, that saying “enter your Wi-Fi password” means something to you, that you understand what an app is, that you have the desire to manage your Bluetooth device list, that you’ll figure out what USB-C dongles you need, and on and on.
Lately, the tech industry is starting to make these assumptions faster than anyone can be expected to keep up. And after waves of privacy-related scandals in tech, the misconceptions and confusion about how things works are both greater and more reasonable than ever.
I think this is spot-on. At Mozilla, and now at Moodle, I spend a good deal of my time among people who are more technically-minded than me. And, in turn, I’m more technically-minded than the general population. So what’s ‘obvious’ or ‘easy’ to developers feels like magic to the man or woman on the street.
Patel keeps track of the questions his friends and family ask him, and has listed them in the post. The number one thing he says that everyone is talking about is how people assume their phones are listening to them, and then serving up advertising based on that. They don’t get that that Facebook (and other platforms) use multiple data points to make inferences.
I’ll not reproduce his list here, but here are three questions which I, too, get a lot from friends and family:
“How do I make sure deleting photos from my iPhone won’t delete them from my computer?”
“How do I keep track of what my kid is watching on YouTube?”
“Why do I need to make another username and password?”
As I was discussing with the MoodleNet team just yesterday, there’s a difference between treating users as ‘stupid’ (which they’re not) and ensuring that they don’t have to think too much when they’re using your product.