I don’t see this as such a weird thing, especially when it comes to food. For example, my wife follows lots of local places on Instagram and will research new places using that app when we travel. I tend to use Google Maps for that kind of thing. Neither of us would start with a regular web search, because context is important.
Even back prior to 2010, I can remember Drew Buddie doing a TeachMeet presentation on ‘Twitter is my Google’. The point is that humans are social creatures. We want recommendations and to see what we could be potentially missing out on…
Nearly 40% of Gen Z prefers searching on TikTok and Instagram over Google Search and Maps, according to Google’s internal data first reported by TechCrunch.
Google confirmed this statistic to Insider, saying, “we face robust competition from an array of sources, including general and specialized search engines, as well as dedicated apps.”