privacy

9 November 2023

Bill Gates on why AI agents are better than Clippy

While there’s nothing particularly new in this post by Bill Gates, it’s nevertheless a good one to send to people who might be interested in the impact that AI is about to have on society.

Gates compares AI agents to Clippy which, he says, was merely a bot. After going through all of the advantages there will be to AI agents acting on your behalf, Gates does, to his credit, talk about privacy implications. He also touches on social conventions and how human norms interact with machine efficiency.

The thing that strikes me in all of this is something that Audrey Watters discussed a few months ago in relation to fitness technologies: will these technologies make us more like to live ‘templated lives’. In other words, are they helping support human flourishing, or nudging us towards lives that make more revenue for advertisers, etc.?

Agents will affect how we use software as well as how it’s written. They’ll replace search sites because they’ll be better at finding information and summarizing it for you. They’ll replace many e-commerce sites because they’ll find the best price for you and won’t be restricted to just a few vendors. They’ll replace word processors, spreadsheets, and other productivity apps. Businesses that are separate today—search advertising, social networking with advertising, shopping, productivity software—will become one business.

[…]

How will you interact with your agent? Companies are exploring various options including apps, glasses, pendants, pins, and even holograms. All of these are possibilities, but I think the first big breakthrough in human-agent interaction will be earbuds. If your agent needs to check in with you, it will speak to you or show up on your phone. (“Your flight is delayed. Do you want to wait, or can I help rebook it?”) If you want, it will monitor sound coming into your ear and enhance it by blocking out background noise, amplifying speech that’s hard to hear, or making it easier to understand someone who’s speaking with a heavy accent.

[…]

But who owns the data you share with your agent, and how do you ensure that it’s being used appropriately? No one wants to start getting ads related to something they told their therapist agent. Can law enforcement use your agent as evidence against you? When will your agent refuse to do something that could be harmful to you or someone else? Who picks the values that are built into agents?

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But other issues won’t be decided by companies and governments. For example, agents could affect how we interact with friends and family. Today, you can show someone that you care about them by remembering details about their life—say, their birthday. But when they know your agent likely reminded you about it and took care of sending flowers, will it be as meaningful for them?

Source: AI is about to completely change how you use computers | Bill Gates

4 October 2023

Perhaps switch to another search engine?

I use a lot of Google products. I’m typing this on a laptop on which I’ve installed ChromeOS Flex, I use Google Workspace at work, I’ve got a Google Assistant device in every room of our house, and now even my car has an infotainment system with it built in.

But I do take some precautions. I don’t use Google Search. I turn off my web history, watching history on YouTube, opt out of personalisation, and encrypt my Chrome browser sync with a password.

This article doesn’t surprise me, because Google’s core business is advertising. It’s still creepy though.

There have long been suspicions that the search giant manipulates ad prices, and now it’s clear that Google treats consumers with the same disdain. The “10 blue links,” or organic results, which Google has always claimed to be sacrosanct, are just another vector for Google greediness, camouflaged in the company’s kindergarten colors.

Google likely alters queries billions of times a day in trillions of different variations. Here’s how it works. Say you search for “children’s clothing.” Google converts it, without your knowledge, to a search for “NIKOLAI-brand kidswear,” making a behind-the-scenes substitution of your actual query with a different query that just happens to generate more money for the company, and will generate results you weren’t searching for at all. It’s not possible for you to opt out of the substitution. If you don’t get the results you want, and you try to refine your query, you are wasting your time. This is a twisted shopping mall you can’t escape.

Why would Google want to do this? First, the generated results to the latter query are more likely to be shopping-oriented, triggering your subsequent behavior much like the candy display at a grocery store’s checkout. Second, that latter query will automatically generate the keyword ads placed on the search engine results page by stores like TJ Maxx, which pay Google every time you click on them. In short, it’s a guaranteed way to line Google’s pockets.

Source: How Google Alters Search Queries to Get at Your Wallet | WIRED

15 September 2023

The supermarket is a panopticon

My son’s now old enough to get ‘loyalty cards’ for supermarkets, coffee shops, and places to eat. He thinks this is great: free drinks! money off vouchers! What’s not to like? On a recent car journey, I explained why the only loyalty card I use is the one for the Co-op, and introduced him to the murky world of data brokers.

In this article, Ian Bogost writes in The Atlantic about the extensive data collection by retailers to personalise marketing. This not only predicts but also influences consumer behaviour, raising ethical concerns about the erosion of privacy and democratic ideals. Bogost argues that this data-driven approach shifts the power balance, allowing companies to manipulate consumer preferences.

In marketing, segmentation refers to the process of dividing customers into different groups, in order to make appeals to them based on shared characteristics. Though always somewhat artificial, segments used to correspond with real categories or identities—soccer moms, say, or gamers. Over decades, these segments have become ever smaller and more precise, and now retailers have enough data to create a segment just for you. And not even just for you, but for you right now: They customize marketing messages to unique individuals at distinct moments in time.

You might be thinking, Who cares? If stores can offer the best deals on the most relevant products to me, then let them do it. But you don’t even know which products are relevant anymore. Customizing offerings and prices to ever-smaller segments of customers works; it causes people to alter their shopping behavior to the benefit of the stores and their data-greedy machines. It gives retailers the ability, in other words, to use your private information to separate you from your money. The reason to worry about the erosion of retail privacy isn’t only because stores might discover or reveal your secrets based on the data they collect about you. It’s that they can use that data to influence purchasing so effectively that they’re rewiring your desires.

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Ordinary people may not realize just how much offline information is collected and aggregated by the shopping industry rather than the tech industry. In fact, the two work together to erode our privacy effectively, discreetly, and thoroughly. Data gleaned from brick-and-mortar retailers get combined with data gleaned from online retailers to build ever-more detailed consumer profiles, with the intention of selling more things, online and in person—and to sell ads to sell those things, a process in which those data meet up with all the other information big Tech companies such as Google and Facebook have on you.“Retailing,” Joe Turow told me, “is the place where a lot of tech gets used and monetized.” The tech industry is largely the ad-tech industry. That makes a lot of data retail data. “There are a lot of companies doing horrendous things with your data, and people use them all the time, because they’re not on the public radar.” The supermarket, in other words, is a panopticon just the same as the social network.

Source: You Should Worry About the Data Retailers Collect About You | The Atlantic

Tag: privacy (page 1 of 20)

Bill Gates on why AI agents are better than Clippy

Perhaps switch to another search engine?

The supermarket is a panopticon