Tag: CES

Confusing tech questions

Today is the first day of the Consumer Electronics Show, or CES, in Las Vegas. Each year, tech companies showcase their latest offerings and concepts. Nilay Patel, Editor-in-Chief for The Verge, comments that, increasingly, the tech industry is built on a number of assumptions about consumers and human behaviour:

[T]hink of the tech industry as being built on an ever-increasing number of assumptions: that you know what a computer is, that saying “enter your Wi-Fi password” means something to you, that you understand what an app is, that you have the desire to manage your Bluetooth device list, that you’ll figure out what USB-C dongles you need, and on and on.

Lately, the tech industry is starting to make these assumptions faster than anyone can be expected to keep up. And after waves of privacy-related scandals in tech, the misconceptions and confusion about how things works are both greater and more reasonable than ever.

I think this is spot-on. At Mozilla, and now at Moodle, I spend a good deal of my time among people who are more technically-minded than me. And, in turn, I’m more technically-minded than the general population. So what’s ‘obvious’ or ‘easy’ to developers feels like magic to the man or woman on the street.

Patel keeps track of the questions his friends and family ask him, and has listed them in the post. The number one thing he says that everyone is talking about is how people assume their phones are listening to them, and then serving up advertising based on that. They don’t get that that Facebook (and other platforms) use multiple data points to make inferences.

I’ll not reproduce his list here, but here are three questions which I, too, get a lot from friends and family:

“How do I make sure deleting photos from my iPhone won’t delete them from my computer?”

“How do I keep track of what my kid is watching on YouTube?”

“Why do I need to make another username and password?”

As I was discussing with the MoodleNet team just yesterday, there’s a difference between treating users as ‘stupid’ (which they’re not) and ensuring that they don’t have to think too much when they’re using your product.

Source: The Verge (via Orbital Operations)

Tech will eat itself

Mike Murphy has been travelling to tech conferences: CES, MWC, and SXSW. He hasn’t been overly-impressed by what he’s seen:

The role of technology should be to improve the quality of our lives in some meaningful way, or at least change our behavior. In years past, these conferences have seen the launch of technologies that have indeed impacted our lives to varying degrees, from the launch of Twitter to car stereos and video games.

However, it’s all been a little underwhelming:

People always ask me what trends I see at these events. There are the usual words I can throw out—VR, AR, blockchain, AI, big data, autonomy, automation, voice assistants, 3D-printing, drones—the list is endless, and invariably someone will write some piece on each of these at every event. But it’s rare to see something truly novel, impressive, or even more than mildly interesting at these events anymore. The blockchain has not revolutionized society, no matter what some bros would have you believe, nor has 3D-printing. Self-driving cars are still years away, AI is still mainly theoretical, and no one buys VR headsets. But these are the terms you’ll find associated with these events if you Google them.

There’s nothing of any real substance being launched at this big shiny events:

The biggest thing people will remember from this year’s CES is that it rained the first few days and then the power went out. From MWC, it’ll be that it snowed for the first time in years in Barcelona, and from SXSW, it’ll be the Westworld in the desert (which was pretty cool). Quickly forgotten are the second-tier phones, dating apps, and robots that do absolutely nothing useful. I saw a few things of note that point toward the future—a 3D-printed house that could actually better lives in developing nations; robots that could crush us at Scrabble—but obviously, the opportunity for a nascent startup to get its name in front of thousands of techies, influential people, and potential investors can be huge. Even if it’s just an app for threesomes.

As Murphy points out, the more important the destination (i.e. where the event is held) the less important the content (i.e. what is being announced):

When real technology is involved, the destinations aren’t as important as the substance of the events. But in the case of many of these conferences, the substance is the destinations themselves.

However, that shouldn’t necessarily be cause for concern: There is still much to be excited about in technology. You just won’t find much of it at the biggest conferences of the year, which are basically spring breaks for nerds. But there is value in bringing so many similarly interested people together.

[…]

Just don’t expect the world of tomorrow to look like the marketing stunts of today.

I see these events as a way to catch up the mainstream with what’s been happening in pockets of innovation over the past year or so. Unfortunately, this is increasingly being covered in a layer of marketing spin and hype so that it’s difficult to separate the useful from the trite.

Source: Quartz

Choose your connected silo

The Verge reports back from CES, the yearly gathering where people usually get excited about shiny thing. This year, however, people are bit more wary…

And it’s not just privacy and security that people need to think about. There’s also lock-in. You can’t just buy a connected gadget, you have to choose an ecosystem to live in. Does it work with HomeKit? Will it work with Alexa? Will some tech company get into a spat with another tech company and pull its services from that hardware thing you just bought?

In other words, the kind of digital literacies required by the average consumer just went up a notch.

Here’s the thing: it’s unlikely that the connected toothpaste will go back in the tube at this point. Consumer products will be more connected, not less. Some day not long from now, the average person’s stroll down the aisle at Target or Best Buy will be just like our experiences at futuristic trade shows: everything is connected, and not all of it makes sense.

It won’t be long before we’ll be inviting techies around to debug our houses…

Source: The Verge