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Why are we here? [PURPOSE]
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How are we different? [POSITIONING]
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Why should you care? [PROPOSITION]
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Purpose, positioning, proposition
I’m just bookmarking this for next time I’m involved in a website redesign. Purpose, positioning, proposition. Right, got it.
Ultimately, in order to draw customers into the fold for the long-haul, you will need to offer your customers meaningful answers to the following three questions:Source: Releasing the purpose kraken | ABA
If you can do this with authenticity and relevance, then you may just be onto something powerful – even kraken-like – for your brand.