I’m just bookmarking this for next time I’m involved in a website redesign. Purpose, positioning, proposition. Right, got it.
Ultimately, in order to draw customers into the fold for the long-haul, you will need to offer your customers meaningful answers to the following three questions:
1) Why are we here? [PURPOSE]
2) How are we different? [POSITIONING]
3) Why should you care? [PROPOSITION]
If you can do this with authenticity and relevance, then you may just be onto something powerful – even kraken-like – for your brand.
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