I really like the approach of coming up with your ‘personal publishing principles’ for your website, blog, and newsletter. This is CJ Chilvers’ version, which I discovered via Rebecca Toh. Below are some of my favourites from CJ’s list.
This is the place to try out all the crazy ideas/projects/products I come up with. Only 1 in 100 of them will resonate, so I need a place that feels good to put up 99 failures — at least. You don’t need 100 products necessarily. But you probably need 100 landing pages.
Fail in public. Try things. Don’t be boring. See what sticks.
Curation still matters because “it’s not the customer’s job to care.” To paraphrase Dave Pell, Seth Godin, and Hugh MacLeod: no one gives a shit about you or your projects. Bring them something really interesting from all corners of the web and they’ll read next week…maybe.
Source: Personal Publishing Principles | CJ Chilvers
Image: Cris DiNoto
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