I really like the approach of coming up with your ‘personal publishing principles’ for your website, blog, and newsletter. This is CJ Chilvers' version, which I discovered via Rebecca Toh. Below are some of my favourites from CJ’s list.

This is the place to try out all the crazy ideas/projects/products I come up with. Only 1 in 100 of them will resonate, so I need a place that feels good to put up 99 failures — at least. You don’t need 100 products necessarily. But you probably need 100 landing pages.

[…]

Fail in public. Try things. Don’t be boring. See what sticks.

[…]

Curation still matters because “it’s not the customer’s job to care.” To paraphrase Dave Pell, Seth Godin, and Hugh MacLeod: no one gives a shit about you or your projects. Bring them something really interesting from all corners of the web and they’ll read next week…maybe.
Source: Personal Publishing Principles | CJ Chilvers

Image: Cris DiNoto