Handy. I do like typologies and scales.

Today‘s tech industry is obsessed with the big futures. The metaverses, the next internets — you name it. Hype is everywhere, oozing out of the headlines of news articles, growing like mold all over my LinkedIn feed, and blinking at me whenever I open my inbox.

But hype is not always the same; there are different forms and levels. I‘ve been trying my hand on a categorization based on my experience and my understanding of the phenomenon. This categorization is intended to help people better understand which form of hype they‘re confronted with.

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Think of this scale as form of Richter scale to get a feel of how bad the hype is. A new technology doesn’t have to move through every single level but it most likely will at least reach level 3.

Source: The five Levels of Hype | Johannes Klingebiel