Venture Capitalists inhabit a slightly different world than the rest of us. This post, for example, paints a picture of a future that makes sense to people deeply enmeshed in Fintech, but not for those of us outside of that bubble.
That being said, there’s a nugget of truth in there about the need for more specific services for particular sectors, rather than relying on generic ones provides by Big Tech.
However, the chances are that those will simply plug in to existing marketplaces (e.g. Google Workplace) rather than strike out on their own. But, what do I know?
There’s a pressing need — and an opportunity — to build vertical-specific tools for workers striking out on their own. Much has been written about the proliferation of vertical software tools that help firms run their businesses, but the next generation of great companies will provide integrated, vertical software for individuals going solo.
Solo workers venturing out on their own need to feel like they can replace the support of a company model. Traditionally, the firm brings three things to support the core craft or product:
- Operational support: functions like finance, legal, and HR that help people do their jobs
- Demand: generating customers (through marketing/sales, branding, and relationships)
- Networks: access to communities that support the individual
The solo stacks of the future will offer a mix of these three things (depending on what makes sense for any industry), giving workers the tools — and thus, the confidence — to leave their jobs. The software will be vertical-specific, as well, as lawyers, personal trainers, money managers, and graphic designers all need different tools, have different customers to market to, and require access to different networks to do their jobs.