Same idea, new name: there’s nothing new about the idea of prioritising the amount of time and agency you have over the amount of money you make.
It’s just that, after the pandemic, more people have realised that chasing money is a fool’s errand. So, whatever you call it, putting your own wellbeing before the treadmill of work and career is always a smart move.
First named by the writer Nilanjana Roy in a 2016 column in the Financial Times, time millionaires measure their worth not in terms of financial capital, but according to the seconds, minutes and hours they claw back from employment for leisure and recreation. “Wealth can bring comfort and security in its wake,” says Roy. “But I wish we were taught to place as high a value on our time as we do on our bank accounts – because how you spend your hours and your days is how you spend your life.”
And the pandemic has created a new cohort of time millionaires. The UK and the US are currently in the grip of a workforce crisis. One recent survey found that more than 56% of unemployed people were not actively looking for a new job. Data from the Office for National Statistics shows that many people are not returning to their pre-pandemic jobs, or if they are, they are requesting to work from home, clawing back all those hours previously lost to commuting.