So said my namesake Douglas Adams. In fact, he said lots of wise things about technology, most of them too long to serve as a title.

I'm in a weird place, emotionally, at the moment, but sometimes this can be a good thing. Being taken out of your usual 'autopilot' can be a useful way to see things differently. So I'm going to take this opportunity to share three things that, to be honest, make me a bit concerned about the next few years...

Attempts to put microphones everywhere

Alexa-enabled EVERYTHING

In an article for Slate, Shannon Palus ranks all of Amazon's new products by 'creepiness'. The Echo Frames are, in her words:

A microphone that stays on your person all day and doesn’t look like anything resembling a microphone, nor follows any established social codes for wearable microphones? How is anyone around you supposed to have any idea that you are wearing a microphone?

Shannon Palus

When we're not talking about weapons of mass destruction, it's not the tech that concerns me, but the context in which the tech is used. As Palus points out, how are you going to be able to have a 'quiet word' with anyone wearing glasses ever again?

It's not just Amazon, of course. Google and Facebook are at it, too.

Full-body deepfakes

[www.youtube.com/watch](https://www.youtube.com/watch?v=8siezzLXbNo)
Scary stuff

With the exception, perhaps, of populist politicians, I don't think we're ready for a post-truth society. Check out the video above, which shows Chinese technology that allows for 'full body deepfakes'.

The video is embedded, along with a couple of others in an article for Fast Company by DJ Pangburn, who also notes that AI is learning human body movements from videos. Not only will you be able to prank your friends by showing them a convincing video of your ability to do 100 pull-ups, but the fake news it engenders will mean we can't trust anything any more.

Neuromarketing

If you clicked on the 'super-secret link' in Sunday's newsletter, you will have come across STEALING UR FEELINGS which is nothing short of incredible. As powerful as it is in showing you the kind of data that organisations have on us, it's the tip of the iceberg.

Kaveh Waddell, in an article for Axios, explains that brains are the last frontier for privacy:

"The sort of future we're looking ahead toward is a world where our neural data — which we don't even have access to — could be used" against us, says Tim Brown, a researcher at the University of Washington Center for Neurotechnology.

Kaveh Waddell

This would lead to 'neuromarketing', with advertisers knowing what triggers and influences you better than you know yourself. Also, it will no doubt be used for discriminatory purposes and, because it's coming directly from your brainwaves, short of literally wearing a tinfoil hat, there's nothing much you can do.


So there we are. Am I being too fearful here?