I wouldn’t even have bothered clicking on this article if it weren’t for one simple fact: my son can’t get enough of this guy’s YouTube channel.
If you haven’t heard of Ninja, ask the nearest 12-year-old. He shot to fame in March after he and Drake played Fortnite, the video game phenomenon in which 100 players are dropped onto an island and battle to be the last one standing while building forts that are used to both attack and hide from opponents. At its peak, Ninja and Drake’s game, which also featured rapper Travis Scott and Pittsburgh Steelers receiver JuJu Smith-Schuster, pulled in 630,000 concurrent viewers on Twitch, Amazon’s livestreaming platform, shattering the previous record of 388,000. Since then, Ninja has achieved what no other gamer has before: mainstream fame. With 11 million Twitch followers and climbing, he commands an audience few can dream of. In April, he logged the most social media interactions in the entire sports world, beating out the likes of Cristiano Ronaldo, Shaquille O’Neal and Neymar.
This article in ESPN is testament to the work that Ninja (a.k.a. Tyler Blevins) has done in crafting a brand and putting in the hours for over a decade. It sounds gruelling:
Tyler can’t join us until he wraps up his six-hour stream. In the basement, past a well-stocked bar, a pool table and a dartboard, next to a foosball table, he sits on this sunny August day in a T-shirt and plaid pajama pants at the most famous space in their house, his gaming setup. It doesn’t look like much — a couple of screens, a fridge full of Red Bull, a mess of wires — but from this modest corner he makes millions by captivating millions.
In college, Jess [his wife] started streaming to better understand why Tyler would go hours without replying to her texts. A day in, she realized how consuming it was. “It’s physically exhausting but also mentally because you’re sitting there constantly interacting,” Tyler says. “I’m engaging a lot more senses than if I were just gaming by myself. We’re not sitting there doing nothing. I don’t think anyone gets that.”
The reason for sharing this here is because I’m going to use this as an example of deliberate practice.
How does he stay so good? Pro tip: Don’t just play, practice. Ninja competes in about 50 games a day, and he analyzes each and every one. He never gets tired of it, and every loss hits him hard. Hypercompetitive, he makes sure he walks away with at least one win each day. (He averages about 15 and once got 29 in a single day.)
“When I die, I get so upset,” he says. “You can play every single day, you’re not practicing. You die, and oh well, you go onto the next game. When you’re practicing, you’re taking every single match seriously, so you don’t have an excuse when you die. You’re like, ‘I should have rotated here, I should have pushed there, I should have backed off.’ A lot of people don’t do that.”
The article is worth a read, for several reasons. It shows why e-sports are going to be even bigger than regular sports for my children’s generation. It demonstrates how to get to the top in anything you have to put in the time and effort. And, perhaps, above all, it shows that, just as I’ve found, growing up spending time in front of screens can be pretty lucrative.