Some people are easy to follow online. They have one social media account to which they post regularly, and back that up with a single website where they expand on those points.
Stowe Boyd, whose work I’ve followed (or attempted to follow) for a few years now, is not one of these people. In fact, the number of platforms he tried earlier this year prompted me to get in touch with him to ask just how many platforms now had his subscribers’ email addresses.
Ironically, it was only last week that I decided to support Stowe’s latest venture via Substack. However, in a post yesterday he explains that he’s going ‘back to square one’:
I won’t recapitulate the many transitions that have gone on in my search for the ‘right’ newsletter/subscription technologies over the past year. But I have come to the conclusion that I am more interested in growing the community of Work Futures readers than I am in trying to make cash flow from it.
The thing I’ve learned about posting things to the internet over the last twenty years is that nobody cares. People support things that reflect who they believe themselves to be right now. That changes over time.
So if you’re putting things online, you have to make sure it works for you. Even the most fun jobs imaginable can become… something else if you focus too much on what a fickle audience wants.
As I said, I am motivated to take these steps in part by the desire to simplify my daily activities, and shelve work patterns that suck time. But I am equally motivated by making the discourse around these topics more open, while encouraging people to support Work Futures, but in that order of importance.
Source: Work Futures