This article on Recode, which accompanies one of their podcast episodes, features some thoughts from Adam Grant, psychologist and management expert. A couple of things he says chime with my experience of going into a lot of organisations as a consultant, too:
“Almost every company I’ve gone into, what I hear is, ‘Our culture is unique!’” Grant said on the latest episode of Recode Decode, hosted by Kara Swisher. “And then I ask, ‘How is it unique?’ and the answers are all the same.”
Exactly. There’s only so many ways you can slice and dice hierarchy, so people do exercises around corporate values and mission statements.
“I hear, ‘People really believe in our values and they think that we’re a cause, so we’re so passionate about the mission!’” he added. “Great. So is pretty much every other company. I hear, ‘We give employees unusual flexibility,’ ‘We have all sorts of benefits that no other company offers,’ and ‘We live with integrity in ways that no other company does.’ It’s just the same platitudes over and over.”
If organisations really want to be innovative, they should empower their employees in ways beyond mere words. Perhaps by allowing them to be co-owners of the business, or by devolving power (and budget) to smaller, cross-functional teams?
Another thing that Grant complains about is the idea of ‘cultural fit’. I can see why organisations do this as, after all, you do have to get on and work with the people you’re hiring. However, as he explains, it’s a self-defeating approach:
Startups with a disruptive idea can use “culture fit” to hire a lot of people who all feel passionately about the mission of these potentially world-changing companies, Grant said. But then those people hire even more people who are like them.
“You end up attracting the same kinds of people because culture fit is a proxy for, ‘Are you similar to me? Do I want to hang out with you?’” he said. “So you end up with this nice, homogeneous group of people who fall into groupthink and then it’s easier for them to get disrupted from the outside, and they have trouble innovating and changing.”
I haven’t listened to the podcast yet, but the short article is solid stuff.