How many failed ‘social’ and ‘chat’ products has Google racked up now? Despite that, their new Slack competitor, Hangouts Chat looks promising:
To be clear, Hangouts Chat is a totally separate and distinct service from Hangouts proper, which still lives in your Google mail inbox. And while we’ll forgive you for rolling your eyes at yet another chat service from Google (the number of different apps the company has built is legendary at the point), Hangouts Chat does offer something potentially valuable to companies using G Suite — assuming they’re not on Slack already.
Given Google’s focus on AI across basically all of its products, it’s no surprise that Hangouts Chat will use machine learning to try and figure out what users might need. Specifically, Google says AI will help book meeting rooms, find files “and more.” Specifically, a link between Chat and Calendar will learn how to suggest locations to book by analyzing attendees’ “building and floor location, previous booking history, audio/video equipment needs and room capacity requirements.” It’s hard to say how well this will work — but anyone working in a semi-large company also knows that booking a meeting room likely can’t get any worse than it is right now.
I’m looking forward to giving this a try, particularly if they’ve learned from some of the problems that come with Slack. Also, with GDPR being enforced soon, I’m more OK with sharing more of my data with Google. I even bought a Chromebox this week…