Although it was less than a decade ago since the demise of the wonderful, simple, much-loved Google Reader, it seems like it was a different age entirely.
Subscribing to news feeds and blogs via RSS wasn’t as widely used as it could/should have been, but there was something magical about that period of time.
In this article, the author reflects on that era and suggests that we might want to give it another try:
Well, I believe that RSS was much more than just a fad. It made blogging possible for the first time because you could follow dozens of writers at the same time and attract a considerably large audience if you were the writer. There were no ads (except for the high-quality Daring Fireball kind), no one could slow down your feed with third party scripts, it had a good baseline of typographic standards and, most of all, it was quiet. There were no comments, no likes or retweets. Just the writer’s thoughts and you.
I was a happy user of Google Reader until they pulled the plug. It was a bit more interactive than other feed readers, somehow, in a way I can’t quite recall. Everyone used it until they didn’t.
The unhealthy bond between RSS and Google Reader is proof of how fragile the web truly is, and it reveals that those communities can disappear just as quickly as they bloom.
Since that time I’ve been an intermittent user of Feedly. Everyone else, it seems, succumbed to the algorithmic news feeds provided by Facebook, Twitter, and the like.
A friend of mine the other day said that “maybe Medium only exists because Google Reader died — Reader left a vacuum, and the social network filled it.” I’m not entirely sure I agree with that, but it sure seems likely. And if that’s the case then the death of Google Reader probably led to the emergence of email newsletters, too.
On a similar note, many believe that blogging is making a return. Folks now seem to recognize the value of having your own little plot of land on the web and, although it’s still pretty complex to make your own website and control all that content, it’s worth it in the long run. No one can run ads against your thing. No one can mess with the styles. No one can censor or sunset your writing.
Not only that but when you finish making your website you will have gained superpowers: you now have an independent voice, a URL, and a home on the open web.
I don’t think we can turn the clock back, but it does feel like there might be positive, future-focused ways of improving things through, for example, decentralisation.
Source: Robin Rendle
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