Email is an open, federated standard. You can’t kill it.
The email inbox has become the modern day equivalent of the newsagent and offers a daily treasure trove of breaking news, analysis and inside information.
Newsletters, based on email, are a great bet for organisations, brands, and individuals looking to build an audience.
In 2011, The Financial Times asked “Is this the end of email?’ in an article highlighting the medium’s “inefficiency” as a business tool. Today, the FT serves its premium subscriber base with a portfolio of 43 email newsletters from “Brussels Briefing” to “FT Swamp Notes” (an insider’s guide to Donald Trump’s administration).
I very much enjoy publishing both this blog, and then curating the links into the weekly newsletter. I wish more people would do likewise!
Source: The Independent