The rest of this month’s WIRED magazine is full of its usual hubris, but the section on ‘fixing the internet’ is actually pretty good. I particularly like Jaron Lanier’s framing of the problem we’ve got with advertising supporting the online economy:
Something has gone very wrong: it’s the business model. And specifically, it’s what is called advertising. We call it advertising, but that name in itself is misleading. It is really statistical behaviour-modification of the population in a stealthy way. Unlike [traditional] advertising, which works via persuasion, this business model depends on manipulating people’s attention and their perceptions of choice. Every single penny Facebook makes is from doing that and 90 per cent of what Google makes is from doing that. (Only a small minority of the money that Apple, Microsoft and Amazon makes is from doing that, so this should not be taken as a complete indictment of big tech.)
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