I subscribe to both Seth Godin’s blog and his podcast, Akimbo. The man’s a genius as far as I’m concerned.

One of his most recent posts is about productivity:

Now, more than ever, you’re likely to be running a team, managing a project or deciding on your own agenda as a free agent. Time is just about all you’ve got to spend.

And yet, we hardly talk about productivity.

Productivity is the amount of useful output created for every hour of work we do.

You can measure that output in money if you want to (it makes the math easier) but in fact, it’s everything from lives changed to knowledge shared. What matters is the answer to a simple question: did I spend my day producing enough benefit for all the time invested?

So far, standard stuff. What I like is the way he applies it to our current situation in 2018:

The internet has opened the door for more people to organize and plan their day than ever before. And we’re bad at it.

Because we associate busyness with business with productivity.

In my twenties, when I worked in schools, I worked 12+ hours every day. Now I work half that. Why? Because I work from home and can manage my own time. I’m rarely just waiting around or kicking my heels:

Imagine two buildings under construction. Both have 25 well-trained, well-paid, hard-working construction workers. One building, though, was built in half the time of the other. What happened? It turns out that construction almost always slows down because people are waiting. Waiting for the waterproofing to get done (while they wait for the specialist) or waiting for parts or waiting for another part of the project. The internet is the home of the connection economy, which means that this challenge is multiplied by 100. What are you waiting for? When you’re waiting, what are you doing to create value?

It’s a useful read, particularly if you feel that you’re at a crossroads in your career. You should always go towards that which gives you more agency. That way, you get more of a say in how productive you can be in any given day.

Busy is not your job. Busy doesn’t get you what you seek. Busy isn’t the point. Value creation is.

Source: Seth Godin