The older I get, the less important I realise things are that I deemed earlier in life. For example, the main thing in life seems to be to find something you can find interesting to work on for a long period of time. That’s unlikely to be a ‘job’ but more like a problem to be solved values to exemplify and share.

Jason Fried writes on his company’s blog about the journey that they’ve taken over the last 19 years. Everyone knows Basecamp because it’s been around for as long as you’ve been on the web.

2018 will be our 19th year in business. That means we’ve survived a couple of major downturns — 2001, and 2008, specifically. I’ve been asked how. It’s simple: It didn’t cost us much to stay in business. In 2001 we had 4 employees. We were competing against companies that had 40, 400, even 4000. We had 4. We made it through, many did not. In 2008 we had around 20. We had millions in revenue coming in, but we still didn’t spend money on marketing, and we still sublet a corner of someone else’s office. Business was amazing, but we continued to keep our costs low. Keeping a handle on your costs must be a habit, not an occasion. Diets don’t work, eating responsibly does.

What is true in business is true in your personal life. I’m writing this out in the garden of our terraced property. It’s approximately the size of a postage stamp. No matter, it’s big enough for what we need, and living here means my wife doesn’t have to work (unless she wants to) and I’m not under pressure to earn some huge salary.

So keep your costs as low as possible. And it’s likely that true number is even lower than you think possible. That’s how you last through the leanest times. The leanest times are often the earliest times, when you don’t have customers yet, when you don’t have revenue yet. Why would you tank your odds of survival by spending money you don’t have on things you don’t need? Beats me, but people do it all the time. ALL THE TIME. Dreaming of all the amazing things you’ll do in year three doesn’t matter if you can’t get past year two.

These days we have huge expectations of what life should give us. The funny thing is that, if you stand back a moment and ask what you actually need, there’s never been a time in history when the baseline that society provides has been so high.

We rush around the place trying to be like other people and organisations, when we need to think about what who and what we’re trying to be. The way to ‘win’ at life and business is to still be doing what you enjoy and deem important when everyone else has crashed and burned.

Source: Signal v. Noise