I’m thinking a lot about privacy and ethical design at the moment as part of my role leading Project MoodleNet. This article gives a short but useful overview of the Ethical Design Manifesto, along with some links for further reading:

There is often a disconnect between what digital designers originally intend with a product or feature, and how consumers use or interpret it.

Ethical user experience design – meaning, for example, designing technologies in ways that promote good online behaviour and intuit how they might be used – may help bridge that gap.

There’s already people (like me) making choices about the technology and social networks they used based on ethics:

User experience design and research has so far mainly been applied to designing tech that is responsive to user needs and locations. For example, commercial and digital assistants that intuit what you will buy at a local store based on your previous purchases.

However, digital designers and tech companies are beginning to recognise that there is an ethical dimension to their work, and that they have some social responsibility for the well-being of their users.

Meeting this responsibility requires designers to anticipate the meanings people might create around a particular technology.

In addition to ethical design, there are other elements to take into consideration:

Contextually aware design is capable of understanding the different meanings that a particular technology may have, and adapting in a way that is socially and ethically responsible. For example, smart cars that prevent mobile phone use while driving.

Emotional design refers to technology that elicits appropriate emotional responses to create positive user experiences. It takes into account the connections people form with the objects they use, from pleasure and trust to fear and anxiety.

This includes the look and feel of a product, how easy it is to use and how we feel after we have used it.

Anticipatory design allows technology to predict the most useful interaction within a sea of options and make a decision for the user, thus “simplifying” the experience. Some companies may use anticipatory design in unethical ways that trick users into selecting an option that benefits the company.

Source: The Conversation